Business students have many areas they can specialize in, and branding is one that falls under the broader discipline of marketing. The study area uses advertising, design, strategic development and other concepts to create a brand that is accepted positively by consumers.

Greece developed their education system with higher education at the top. Over 40% of all Greeks live in Athens and there is also where the best opportunities to pursue an higher education level is. Bordered by Albania, Macedonia, Bulgaria and Turkey, Greece is a tourist pearl with one of the world's fantastic beaches.