The Master program in Luxury Brand Management provides students with comprehensive knowledge of different managerial aspects.

The Bachelor in Luxury Brand Management program teaches students all aspects of managing a luxury brand - from marketing and strategic development to finance. It helps students to understand how the products should be positioned, what their role in the market is, and how to analyze and maintain a good relationship with customers.

Master in Gestione del marchio e del prodotto forma manager capaci di gestire i brand più originali, memorabili e complessi, attraverso specifiche competenze di project management dei processi di fashion design del settore moda & lusso e di product management. Si tratta di un master altamente multidisciplinare, che ibrida competenze di design, management e comunicazione: solo così è possibile seguire il brand e i prodotti dal momento dell’ideazione creativa, a quello di produzione, di comunicazione, di lancio sul mercato.

The Master in Master in Fashion Direction: Brand & Communication Management trains the specific figure who deals with the communication and voice of a brand at 360°: from advertising campaigns, events, press releases, and public relations to social media.

From the knowledge of the business logic of the fashion & luxury system to buying & merchandising processes, up to the management of marketing and digital communication strategies, the master in Fashion Direction: Brand & Luxury Management trains the best managers to creatively face the challenges to come: the valorization of a brand's heritage, storytelling and "know-how" through a unique and memorable experience for its customers, portraying the brand, through new business territories, into the future.

The Master in Luxury Brand and Business Management offers students a strategic view of the opportunities available in the industry, by providing advanced skills in the main functions of a luxury company: communication and marketing, branding, retail, finance, and accounting.

Sustainability, in fashion and luxury, is not a passing trend, but a real asset to invest in, adding a valuable dimension to any product in the fashion system. This Master in Brand & Sustainability Management unique in the world, will give you access to exclusive skills and know-how that are increasingly in demand among the sector's big brands, to which you will be able to offer managerial solutions to make even complex luxury products and services sustainable and cutting-edge.

Behind a linear and intuitive customer experience lies a great complexity, in which so many different figures are mixed. Each of these is a specialist in a sector: fashion buyer, marketing manager, omnichannel strategist... weaving together so many different skills and professionalism, there is a specialized Brand & Business Manager.

Creating Brand Value Online Course Build brands that deliver maximum value to your consumers and company. Define what a brand is and how it can be used as a competitive advantage. Craft a compelling positioning statement and resonant brand story. Understand the roles brands play in consumers’ lives and the importance of building enduring brand communities. Learn how to manage brands over time to maximize their value.