4 Brand Management Degree Programs

The Master program in Luxury Brand Management provides students with comprehensive knowledge of different managerial aspects.

The Bachelor in Luxury Brand Management program teaches students all aspects of managing a luxury brand - from marketing and strategic development to finance. It helps students to understand how the products should be positioned, what their role in the market is, and how to analyze and maintain a good relationship with customers.

Develop an expertise in creating, marketing and managing fashion brands in the global marketplace. You will conduct in-depth research to gain insights on global consumers, emerging and developed markets, and trends in fashion industry. You will learn the knowledge and skills necessary in fashion business management to build marketing and brand strategies using creative and analytical methods.

This program is offered in Seneca's hybrid delivery format with some courses available in Seneca's flexible delivery format. Some coursework is online and some must be completed in person. Students will need to come on campus to complete in-person learning requirements. For courses offered in the flexible delivery format, professors use innovative learning spaces and technology to teach students in a classroom or lab and broadcast in real time to students attending remotely.