Every great product, service, or idea needs effective strategy, communication, and implementation to capture attention, build desire, and gain favor among consumers. In today’s competitive global marketplace, organizations are spending more and more on winning the hearts and minds of consumers via marketing tools such as advertising, public relations, sales promotion, and professional selling. In the program at Berkeley College, you’ll learn to generate creative solutions to marketing problems through integrated communications. You’ll be exposed to all areas of marketing through a project-based curriculum developed with input from advisory boards of industry experts with particular emphasis on excellent communication skills, practical experience through coursework and hands-on learning, and technology used in various aspects of marketing.

Through input from industry advisory boards and a faculty with real-world experience, the Berkeley College General Business program can provide you with the knowledge, motivation, and learning experience to prepare for a variety of careers. Potential career opportunities may include functions such as management, leadership, production, operations, marketing, finance, business analytics, and human resources. The program and faculty emphasize critical thinking and problem-solving skills. You’ll learn in an environment that simulates global business markets, where you’ll have opportunities to work on projects that are focused on community engagement, as well as the chance to study under the guidance of experts on special topics such as data mining, negotiations, business, and society. You’ll gain the necessary skills for the competitive marketplace and also have the option of continuing your education or exploring different roles and industries.

At Berkeley College, you’ll learn to succeed in the fashion business from those who already have. You’ll benefit from a faculty with extensive professional experience, as well as close proximity to one of the world’s great fashion districts. Our Fashion Merchandising and Management degree programs focus on the business side of the fashion industry, training you in all aspects of the complete fashion global supply chain—current technologies, consumer behavior, product development, merchandising, retail distribution, marketing, and sales.

The program is built on solid business education, career readiness, and preparation for professional certification exams. In response to current professional market demands, curricula have evolved to include more advanced training in analytics and technology to better prepare you for the workplace.

Innovation, critical thinking, and creativity in decision-making are at the core of the degree programs in Management at Berkeley College. Working in an environment that simulates global business markets, you’ll develop the skills necessary to actively participate in various roles within the management structure of different types of modern organizations. You’ll also have opportunities to work on projects that are focused on community engagement, as well as a study under the guidance of experts on special topics such as data mining, negotiations, business, and society.

Every company and organization depends on accounting professionals. Because accounting is such a critical component to their success, companies look for individuals with both the knowledge and the real-world skills to manage their finances. That’s exactly what Berkeley’s Accounting programs focus on. At Berkeley College, Accounting degree programs are developed with input from Advisory Boards made up of industry experts to prepare students for a range of career opportunities with accounting firms, public and private companies, and many other types of organizations.

The healthcare field is one of the fastest-growing industries. Berkeley College offers degree programs to prepare students with the important business and technology skills needed for positions in administration, management, and more. A range of curricula explores the operations and challenges of various types and sizes of organizations delivering and supporting health services. Graduates may pursue positions with hospitals, physicians’ offices, clinics, rehabilitation centers, long-term care facilities, and numerous other types of healthcare-related facilities.

The International Business program can prepare you for a variety of roles in the global marketplace through a combination of a strong core business curriculum, discipline-specific courses, and career management training. An extremely diverse student body and faculty also help to expose students to other cultures and customs.