Siena Heights University’s Sport Management Program ensures that students receive a solid background in business knowledge and skills. Students also receive a strong sports foundation that challenges them to examine the culture of the sport, reflect on the ethical dimensions of sport, analyze critical issues in sport, as well as, study and participate in event planning, marketing, and sport management.

The Online Bachelor of Business Administration and Digital Innovation with Sports and eSports Management (hereinafter – Business Bachelor with Sports and eSports) offers students competencies and skills required to become a professional in the industry of sports and work in exciting sports businesses. This Business Bachelor with Sports and eSports online provides knowledge on the theory and practice of sport management and understanding of business administration in general, marketing and operations management, finance, and internationalization.

Sport Management majors (BSBA) at Nichols College graduate prepared to take on leadership positions in a growing and competitive field. The sports industry calls for leaders who love and live for competition and athletics. Our department faculty have over half a century of combined experience in marketing, coaching, and team management.

The sports industry offers diverse opportunities for athletes and enthusiasts alike. A specialized degree in sports management equips individuals with essential skills such as decision-making, ethics, time management, analytical thinking, and flexibility.

Students who major in Sport Sales & Strategy (BSBA) are prepared students to sell, negotiate, and build relationships in the fast-paced world of sports. It’s the perfect program for those who thrive on competition and live for athletics.

Sports isn’t all about the athletes, coaches, and competition. It’s also about business. Every sport and athletic enterprise needs people with business skills so at ONU your sports management degree will be a business degree.

The Bachelor in Management-marketing sport-studies is intended for elite sportsmen and women concerned about their professional training and retraining outside of sport.

Sports promotion and management programs are designed for students interested in becoming business leaders within the sports industry.

The sports industry is fast-paced, exciting, and full of diverse opportunities. Whether you’re an athlete or a non-athlete sports fanatic, a career in this exhilarating and competitive field can beuniquely fulfilling, and a specialized degree in sports management can help get you there.

Students embark on field trips to explore the operations of professional sport franchises and college athletics programs.Internship experiences supplement classroom knowledge, build professional interpersonal skills, develop liaisons with the business community, and provide concrete, resume building work experience. Students have daily interaction with our NCAA Division II Athletics Department.One-on-one career coaching guides students to prepare for an internship and supports them in the job search process.