Siena Heights University’s Sport Management Program ensures that students receive a solid background in business knowledge and skills. Students also receive a strong sports foundation that challenges them to examine the culture of the sport, reflect on the ethical dimensions of sport, analyze critical issues in sport, as well as, study and participate in event planning, marketing, and sport management.

Our Sport Marketing & Content Creation major (BSBA) prepares students like you to develop brand assets to drive consumer demand in the fast-paced world of sports. Our program partners with local and national sport organizations like Protein Powerball, Harvard University, and the Connecticut Sun to give you real-world experience developing marketing content and social media plans.

Sport Management majors (BSBA) at Nichols College graduate prepared to take on leadership positions in a growing and competitive field. The sports industry calls for leaders who love and live for competition and athletics. Our department faculty have over half a century of combined experience in marketing, coaching, and team management.

Students who major in Sport Sales & Strategy (BSBA) are prepared students to sell, negotiate, and build relationships in the fast-paced world of sports. It’s the perfect program for those who thrive on competition and live for athletics.

Are you interested in Sport? Do you want to work within an international business environment? Would you like to combine your passion for sport and business to create a pathway to a job you love? The Degree Programme on International Sport Business Management provides an all-round educational experience designed to prepare you for the sports business sector.

The Online Bachelor of Business Administration and Digital Innovation with Sports and eSports Management (hereinafter – Business Bachelor with Sports and eSports) offers students competencies and skills required to become a professional in the industry of sports and work in exciting sports businesses. This Business Bachelor with Sports and eSports online provides knowledge on the theory and practice of sport management and understanding of business administration in general, marketing and operations management, finance, and internationalization.

The sports industry offers diverse opportunities for athletes and enthusiasts alike. A specialized degree in sports management equips individuals with essential skills such as decision-making, ethics, time management, analytical thinking, and flexibility.

The Bachelor of Arts Program in Event Management enables students to run, budget and operate real-life events and weddings. It provides students with many career options as it combines a number of business disciplines, such as economics, management, marketing, finance, business communication, business ethics, and many others.

The Bachelor in Management-marketing sport-studies is intended for elite sportsmen and women concerned about their professional training and retraining outside of sport.

Are you passionate about sports and business? A sport administration degree might be the perfect fit for you! The B.B.A. in Sport Administration program is designed to equip students with a strong business foundation while honing their management and leadership skills specifically for the sports industry. With real-world applications and hands-on experience, this degree program is the perfect stepping stone toward a fulfilling career in sport administration.

The BBA in Sports Management is designed to prepare you for career opportunities in a wide range of sport-related areas – from professional and amateur sports organizations to sports-related industries such as the manufacturing and marketing of sports equipment and services.

Sports isn’t all about the athletes, coaches, and competition. It’s also about business. Every sport and athletic enterprise needs people with business skills so at ONU your sports management degree will be a business degree.

Students embark on field trips to explore the operations of professional sport franchises and college athletics programs.Internship experiences supplement classroom knowledge, build professional interpersonal skills, develop liaisons with the business community, and provide concrete, resume building work experience. Students have daily interaction with our NCAA Division II Athletics Department.One-on-one career coaching guides students to prepare for an internship and supports them in the job search process.

The BBA in Sports Management-Athletic Administration is designed to help you build a solid base of knowledge in the core areas of business, while at the same time learning the basic principles and practices of sports administration. With a strong foundation from classes covering all aspects of the field, taught by industry-savvy instructors and enhanced by real-world experiences, you’ll be well prepared with an athletic administration education second to none.

The BBA in Sports Management-Sports Marketing is designed to provide you the management and marketing fundamentals you’ll need to launch or enhance a sports business career. You’ll take a variety of courses covering all aspects of sports marketing, taught by faculty who bring years of industry experience. You’ll gain practical insights into the world of sports marketing, as well as professional connections – all part of a hands-on, real-world sports marketing education.