15 Journalism, Media, and Mass Communication BBA Degree Programs

The program develops both creative and analytical skills, enabling students to plan effective marketing campaigns, manage brand communication, understand consumer behavior, and leverage digital and social media platforms. Students gain practical knowledge in marketing strategy, advertising, public relations, corporate communications, and market research.

Our Sport Marketing & Content Creation major (BSBA) prepares students like you to develop brand assets to drive consumer demand in the fast-paced world of sports. Our program partners with local and national sport organizations like Protein Powerball, Harvard University, and the Connecticut Sun to give you real-world experience developing marketing content and social media plans.

Upon successful completion of the study program students receive an international private Bachelor of Business Administration (BBA) in Business Communication degree awarded by the school's headquarters in Zurich, Switzerland, based on the recommendation of the faculty of the local campuses where credits were earned.

Online Bachelor of Business Administration and Digital Innovation with Digital Communications and PR students learn how to devise and execute integrated, multi-channel communication and marketing campaigns globally.

Our Digital and Social Media Marketing degree prepares you for an exciting career on the cutting edge of modern advertising and communications. 77% of small businesses report that they use social media for sales, marketing, and public relations. You’ll get hands-on experience creating content, posting, and using ads to reach new audiences and engage with prospective customers.

Bachelor of International Business Administration students complete a series of broad marketing modules, however those students who choose the specialization Marketing and Communication are introduced to the aspects of companies and organisations that affect the success or the organisation. Marketing & Communication comprises a combination of business marketing strategies, branding and the way that businesses and organizations promote themselves to the outside world. It is the business of creating a constant image that will promote the company, its ideals and its products. Marketing & Communication penetrates deeper than just the production of printed or online material, it deals with the way an organization communicates its messages, both internally and externally. Business Administrators dealing with the Marketing & Communication strategies of a company are constantly looking at the systems in place, at the human resources and the way in which they are managed, at the supply chain and at the sales pipeline – all areas affected directly by the marketing and communication strategy. Marketing & Communication deals with branding, imaging, house style, but also with crisis management, downsizing and re-inventing – Marketing & Communication specialists are at the front line of Business Administration!

The Bachelor (BBA) in Media and Communications Management is a study that is useful for students who are looking for more managerial skills for public speaking, communication, or even...

The BBA in Marketing Communications and Social Media combines the theory and practice of Marketing with an understanding of the role of Communication in promoting business interests in a new-media environment. Students gain a foundation in the principles of consumer behavior, how markets for products and services are formed and change, and organizational responses to customer needs and preferences. The program aims to develop the rich mix of abilities required of effective Marketing executives, including analytical and data management skills, and advanced Communication skills of digital marketing strategy and the management of social media and online communities.

A degree in business communications is timeless and provides students with strong writing, speaking, and information technology skills.

At the end of the Bachelor (BBA) in Business Law and Public Relations study program, the graduates are expected to combine theory with practice and display a sound knowledge of Business Law and Public Relations.

The Bachelor (BBA) in Information and Communications Technology Management course is designed for students who looking to be managers in the IT industry. During this study program, you will be studying the theoretical and practical skills needed for a managerial career focusing on ICT in the international industries.

Every great product, service, or idea needs effective strategy, communication, and implementation to capture attention, build desire, and gain favor among consumers. In today’s competitive global marketplace, organizations are spending more and more on winning the hearts and minds of consumers via marketing tools such as advertising, public relations, sales promotion, and professional selling. In the program at Berkeley College, you’ll learn to generate creative solutions to marketing problems through integrated communications. You’ll be exposed to all areas of marketing through a project-based curriculum developed with input from advisory boards of industry experts with particular emphasis on excellent communication skills, practical experience through coursework and hands-on learning, and technology used in various aspects of marketing.

This Executive Bachelor (EBBA) in Media and Communications Management study program is made for students who worked directly after high school for at least 3 years in a managerial position, the graduates are expected to combine theory with practice and display a sound knowledge of their Media and Communications industry.

This Executive Bachelor (EBBA) in Business Law and Public Relations study program is made for students who worked directly after high school for at least 3 years in a managerial position in the same field or similar one.

Students who enrol in the Bachelor of Business Administration in Marketing degree will learn to identify and assess the consumer and industrial market needs, develop marketing strategies to meet those needs through primary and secondary marketing research, and create advertising campaigns.