The International BBA at ICN Business School is a state-recognized Bac+4 degree. Offered on our Paris and Berlin campuses, this outstanding program has a strong international dimension.

The Bachelor specialization of Economics & Management is the broadest of the selection of bachelor specialisations, enabling students to understand management from an international and organisational, economy based perspective. Knowledge of how the economy works has become essential to businesses around the world. The idea that the way companies and organisations, consumers and governments make decisions that will affect the operation, performance and eventual success of a firm has been embedded within business administration, which makes the program Economics & Management the broadest business degree on offer. Economics concerns the conduct of business within the local, social and political environment, as well as looking at the conduct of business, government policy-making, laws and restrictions and the enormous changes taking place within Europe, America, Asia, Africa and the rest of the world.

Bachelor of International Business Administration students complete a series of broad marketing modules, however those students who choose the specialization Marketing and Communication are introduced to the aspects of companies and organisations that affect the success or the organisation. Marketing & Communication comprises a combination of business marketing strategies, branding and the way that businesses and organizations promote themselves to the outside world. It is the business of creating a constant image that will promote the company, its ideals and its products. Marketing & Communication penetrates deeper than just the production of printed or online material, it deals with the way an organization communicates its messages, both internally and externally. Business Administrators dealing with the Marketing & Communication strategies of a company are constantly looking at the systems in place, at the human resources and the way in which they are managed, at the supply chain and at the sales pipeline – all areas affected directly by the marketing and communication strategy. Marketing & Communication deals with branding, imaging, house style, but also with crisis management, downsizing and re-inventing – Marketing & Communication specialists are at the front line of Business Administration!

Financial Services Management looks at the different branches of banking: Insurance, Financial Advice and Investment. Students learn about mortgages, loans, insurance, pensions, investments and the stock market. Financial systems and regulations imposed by different countries are illustrated, analysed and compared. Through combining theoretical perspectives with case studies from practice, the programme aims to allow students to develop a critical and contextualised understanding of the issues, problems and solutions faced by and offered to financial service institutions worldwide. Students will learn to understand the function of financial services within a wider economic context, also from the perspective of developing countries.