3 BBA Degree Programs in Egkomi Cyprus

The BBA in Business Economics is an interdisciplinary program encompassing the departments of Economics, Accounting, and Financial Services Management. Students gain essential knowledge and skills in Intermediate-level Econometrics, Microeconomics, and Macroeconomics, as well in the application of quantitative and qualitative tools of analysis in business. The program also provides a thorough grounding in the theory and practice of international trade and finance, corporate strategy, and innovation.

The BBA in Marketing Communications and Social Media combines the theory and practice of Marketing with an understanding of the role of Communication in promoting business interests in a new-media environment. Students gain a foundation in the principles of consumer behavior, how markets for products and services are formed and change, and organizational responses to customer needs and preferences. The program aims to develop the rich mix of abilities required of effective Marketing executives, including analytical and data management skills, and advanced Communication skills of digital marketing strategy and the management of social media and online communities.

Business Studies encompasses a wide range of subjects, enabling students to design a flexible program of study with up to three areas of concentration. The degree provides students with practical business skills in accounting, finance, human resource management, strategy, change management, and quantitative and qualitative tools of analysis, as well as offering insight into different business sectors and their broader economic and regulatory environments.