Upon successful completion of the study program students receive an international private Bachelor of Business Administration (BBA) in Business Communication degree awarded by the school's headquarters in Zurich, Switzerland, based on the recommendation of the faculty of the local campuses where credits were earned.

Bachelor of International Business Administration students complete a series of broad marketing modules, however those students who choose the specialization Marketing and Communication are introduced to the aspects of companies and organisations that affect the success or the organisation. Marketing & Communication comprises a combination of business marketing strategies, branding and the way that businesses and organizations promote themselves to the outside world. It is the business of creating a constant image that will promote the company, its ideals and its products. Marketing & Communication penetrates deeper than just the production of printed or online material, it deals with the way an organization communicates its messages, both internally and externally. Business Administrators dealing with the Marketing & Communication strategies of a company are constantly looking at the systems in place, at the human resources and the way in which they are managed, at the supply chain and at the sales pipeline – all areas affected directly by the marketing and communication strategy. Marketing & Communication deals with branding, imaging, house style, but also with crisis management, downsizing and re-inventing – Marketing & Communication specialists are at the front line of Business Administration!

Online Bachelor of Business Administration and Digital Innovation with Digital Communications and PR students learn how to devise and execute integrated, multi-channel communication and marketing campaigns globally.

The Bachelor (BBA) in Media and Communications Management is a study that is useful for students who are looking for more managerial skills for public speaking, communication, or even...

A degree in business communications is timeless and provides students with strong writing, speaking, and information technology skills.

The BBA in Marketing Communications and Social Media combines the theory and practice of Marketing with an understanding of the role of Communication in promoting business interests in a new-media environment. Students gain a foundation in the principles of consumer behavior, how markets for products and services are formed and change, and organizational responses to customer needs and preferences. The program aims to develop the rich mix of abilities required of effective Marketing executives, including analytical and data management skills, and advanced Communication skills of digital marketing strategy and the management of social media and online communities.

Every great product, service, or idea needs effective strategy, communication, and implementation to capture attention, build desire, and gain favor among consumers. In today’s competitive global marketplace, organizations are spending more and more on winning the hearts and minds of consumers via marketing tools such as advertising, public relations, sales promotion, and professional selling. In the program at Berkeley College, you’ll learn to generate creative solutions to marketing problems through integrated communications. You’ll be exposed to all areas of marketing through a project-based curriculum developed with input from advisory boards of industry experts with particular emphasis on excellent communication skills, practical experience through coursework and hands-on learning, and technology used in various aspects of marketing.

The Bachelor (BBA) in Information and Communications Technology Management course is designed for students who looking to be managers in the IT industry. During this study program, you will be studying the theoretical and practical skills needed for a managerial career focusing on ICT in the international industries.

This Executive Bachelor (EBBA) in Media and Communications Management study program is made for students who worked directly after high school for at least 3 years in a managerial position, the graduates are expected to combine theory with practice and display a sound knowledge of their Media and Communications industry.