11 Advertising and Creative Strategy BBA Degree Programs

In the U.S. today, over 25 percent of all non-military workers are involved in marketing activities. These activities include such exciting and dynamic fields as Sales, Advertising, Consumer Behavior Research, and Public Relations. If you enjoy working with people, and if you're looking for a career in the challenging world of business, then a degree in Marketing may just be right for you.

The Bachelor in Luxury Brand Management program teaches students all aspects of managing a luxury brand – from marketing and strategic development to finance. It helps students to understand how the products should be positioned, what their role in the market is and how to analyze and maintain good relationship with customers. The program provides students with both luxury branding and business management skills.

The program develops both creative and analytical skills, enabling students to plan effective marketing campaigns, manage brand communication, understand consumer behavior, and leverage digital and social media platforms. Students gain practical knowledge in marketing strategy, advertising, public relations, corporate communications, and market research.

Upon successful completion of the study program students receive an international private Bachelor of Business Administration (BBA) in Global Marketing degree awarded by the school's headquarters in Zurich, Switzerland, based on the recommendation of the faculty of the local campuses where credits were earned.

The Bachelor in Luxury Brand Management program teaches students all aspects of managing a luxury brand - from marketing and strategic development to finance. It helps students to understand how the products should be positioned, what their role in the market is, and how to analyze and maintain a good relationship with customers.

The Advertising and Promotion program within the BBA in Marketing at Western Michigan University offers students a comprehensive education focused on the development and execution of advertising campa...

The BBA in Marketing Communications and Social Media combines the theory and practice of Marketing with an understanding of the role of Communication in promoting business interests in a new-media environment. Students gain a foundation in the principles of consumer behavior, how markets for products and services are formed and change, and organizational responses to customer needs and preferences. The program aims to develop the rich mix of abilities required of effective Marketing executives, including analytical and data management skills, and advanced Communication skills of digital marketing strategy and the management of social media and online communities.

Every great product, service, or idea needs effective strategy, communication, and implementation to capture attention, build desire, and gain favor among consumers. In today’s competitive global marketplace, organizations are spending more and more on winning the hearts and minds of consumers via marketing tools such as advertising, public relations, sales promotion, and professional selling. In the program at Berkeley College, you’ll learn to generate creative solutions to marketing problems through integrated communications. You’ll be exposed to all areas of marketing through a project-based curriculum developed with input from advisory boards of industry experts with particular emphasis on excellent communication skills, practical experience through coursework and hands-on learning, and technology used in various aspects of marketing.

Digital marketing program at UOP provides students with the adequate knowledge, skills, and techniques needed for working local and worldwide firms and in both traditional and ...

Digital marketing program at UOP provides students with the adequate knowledge, skills, and techniques needed for working local and worldwide firms and in both traditional and online marketplaces.

Marketing is an organizational function and a set of processes for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders.