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2 Advertising BBA Degree Programs
Western Michigan University
Advertising and Promotion—BBA
- Kalamazoo, USA
BBA
Full time
On-Campus
English
The Advertising and Promotion program within the BBA in Marketing at Western Michigan University offers students a comprehensive education focused on the development and execution of advertising campa...
Philander Smith College
Bachelor of Business Administration Marketing Concentration
- Little Rock, USA
BBA
English
Marketing is an organizational function and a set of processes for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders.
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Learn more about Advertising BBA degree programs
Advertising degree programs at the BBA level offer a vibrant exploration of how creative strategies influence consumer behavior. As businesses strive to connect with their audiences, you’ll learn to craft compelling campaigns that resonate.
In this program, students delve into courses that cover brand management, digital marketing analytics, and consumer psychology. You'll develop skills in designing advertising strategies, creating impactful content, and managing media relations. By working on real-world projects, you gain hands-on experience that aligns closely with industry needs.
The environment within advertising fosters creativity and collaboration, strengthening resilience as students engage with various perspectives. Graduates often pursue careers as marketing managers, brand strategists, or media planners. With a foundation in business and advertising, you’ll be equipped to thrive in diverse roles across multiple industries.