Advertising and Public Relations acquire the necessary skills to be a great professional by training in the direction and development of advertising, public relations, communication and marketing, for the strategic management of organizations and companies.

Official degree in Communication and Public Relations taught by ESIC, a leading university marketing training center in Spain, attached to the Miguel Hernández University of Elche. Degree in which a large part of the country's Communication Professionals are trained.

The double degree of the Degree in Advertising and Public Relations and University Expert in International Relations at the Universidad Europea del Atlántico aims to respond to the challenges posed by today's society. The objective of these studies is to train advertising and public relations professionals with a clear international projection that allows them to create relationships and synergies with professionals from all over the world, adapt to the social, cultural and idiosyncrasies of other countries to generate campaigns and global communication strategies, and in turn, adapted to the intrinsic characteristics of each market.

Bahçeşehir University’s Public Relations Department trains communication professionals skilled in all areas of public relations, including corporate communication and reputation management. Students gain expertise in writing, research, digital communication, client management, and more, enhanced by workshops and project-based learning. Through industry connections, students network with influential professionals.

‘Public Relations’ deals with topics such as event management, integrated marketing communications, lobbying, sponsorship, brand communications, crisis management, reputation management, corporate communications, and social responsibility. ‘Advertising’, on the other hand, covers topics such as copywriting, television advertising, advertising production, media planning, digital advertising, advertising photography, and creative advertising.

The Bachelor of Arts in Advertising and Public Relations degree program is designed to help students develop an in-depth understanding of the role and impact of advertising and public relations in both for-profit and nonprofit organizations. The program focuses on preparing students to become logical and innovative advertising and public relations professionals who also examine the ethical and cultural values in their practice. The course sequence is designed to emphasize professional skills, analytic abilities, and critical approaches in dealing with advertising and public relations issues. Specifically, the students will polish creative ideas and gain a variety of professional skills, including creating AD/PR messages; planning AD/PR media; organizing integrated communication plans; and developing sponsorships and promotional strategies. The program also stresses both analytical approaches and critical thinking skills. Students will learn the theoretical foundations underlying persuasive messaging as well as analytical tools applied to advertising and public relations research. With this knowledge, students will improve their ability to identify and investigate current AD/PR-related issues by using an appropriate methodology and develop further strategic directions. In conjunction with the practical techniques, the program will also guide students to appreciate the cultural aspects and ethical issues in advertising and public relations practices. Students can tailor their messages on the basis of understanding of cultural differences and engage with ethical concerns. Upon completing the program, students will achieve a wealth of knowledge, practical skills, and the ability to think critically and strategically in developing promotional media messages and strategies.

The Degree Course in Corporate Communication and Public Relations at IULM University, the first one created in Italy, was created to prepare graduates who intend to become professionals in the management of internal and external communication processes of private and public organisations.

You’ll graduate with a professional portfolio, real-world experience working in our student PR agency, and internships on your résumé—ready to secure employment as an outstanding public relations professional in a competitive field. Add an edge to your future job search by specializing in non-profit, entertainment, or sports PR.

Public Relations is the business of communication, relationships and reputation. Every organization, no matter how large or small, depends on its reputation to survive and grow, and a company’s good reputation can be its most valuable asset. Using all available media, Public Relations professionals create and maintain relationships with audiences in order to build and maintain goodwill and mutual understanding between an organization and the public.

This qualification is intended for its graduates to acquire exhaustive knowledge of the phenomenon of communication, especially advertising and public relations, its function in society and its research techniques and methodologies. It will provide knowledge on the design and creation of communication policies and strategies for all types of organizations (private companies, public organizations and entities of the tertiary sector).

Demand for experts in publicity and public relations is growing every day. Businesses and organizations always need professionals who can analyze social phenomena and manage appropriate communication policies in a creative environment, while being aware of the strategic role that communication plays in today’s world.

In a world characterized by the globalization of products and services, Advertising and Public Relations are essential disciplines both for companies and entities dedicated to the business sector, as well as for those that develop projects in the social sector. Its field of action encompasses a wide spectrum of activities and processes aimed at increasingly informed and diversified audiences, as well as being a constantly growing area of work with a notable presence in everyday life.

The aim of the study program is to train specialists who are able to communicate correctly in the professional English language; appropriately use the professional terms of management spheres and public communication; organize and manage internal and external communication of an enterprise in Lithuanian and English; develop and assess information products; broaden and sustain intercultural communication and cooperation; shape the image of an organization in the Lithuanian and foreign languages; apply various strategies of integrated communication; flexibly respond to market changes; and adapt to evolving conditions of the environment.

The College of Mass Communication at Ajman University offers programs that reflect the dynamic nature of modern media communication and production. These programs aim to cultivate creative, technologically proficient media professionals who are qualified to lead in rapidly evolving media environments.

General competences: Leadership and decision making capacity; creativity and problem solving capacity; organizational and planning capacity; Capacity for analysis and synthesis.