Psychology is the study of the human mind. Psychologists help us better understand ourselves and our relationships in the rapidly changing world around us.

Marketers broadly help the organization focus on the “4 Ps” — Product, Price, Place and Promotion. They help identify and design needed products and services, determine appropriate pricing strategies, figure out how to deliver those products or services though appropriate distribution channels and determine how to make customers aware of, and interested in, those products and services. Career possibilities include sales, product development, product management, advertising and marketing research, among others. Individuals with a strong marketing background are well equipped to become entrepreneurs and develop their own businesses.

The dynamic world of global finance presents challenging career opportunities to the qualified college graduate. These opportunities include careers in financial services, venture capital, corporate finance, banking, consulting and other careers in financial markets. In preparation for these careers, students can focus on entrepreneurial finance, corporate finance, banking & financial institutions, investments and real estate. The focused curriculum at Menlo College blends current trends in the real world of finance and advancements in technology with financial theory and internship experiences.

If you like working with people and have a penchant for detail, the Human Resource Management (HRM) Degree Program may be right for you. In the HRM concentration students learn to become strategic partners in the management of people in organizations, and are prepared to assume positions in human resource departments in a variety of organizations. As part of the program, students develop a critical understanding of the functions and roles of an effective HRM professional, gaining knowledge and skills in workforce planning, staffing, training, compensation and benefits, and employment law.

There is actually more to the Golden State Warriors than Coach Steve Kerr and the Bay Area’s beloved “Hamptons Five.” Likewise, sports teams, college athletic departments, and other sports organizations are built upon more than just players, coaches, and team executives. Behind the winning records and famous names in sports organizations are many other vital employees and activities. At Menlo College, the Sports Management degree exposes students to all sides of the business of sports, including sports sponsorship relationships, team and league equity issues, labor and personnel management, and a wide variety of ethical and social issues facing practitioners in both professional and amateur athletics.

Did you ever wonder who and how that new, exciting retail center came to be? Or how a whole new town was planned and developed or an old town revived and redeveloped? Or how social media can connect you to your neighbors? Did you know that 30% of the US economy is made up of real estate businesses? If those questions (and answers) interest you, then pursuing a real estate degree at Menlo College may be for you. Menlo College is literally at the heart of one of the most vibrant real estate regions in the US—30 miles from downtown Oakland which is undergoing a resurgence, 30 miles from San Francisco, a global city with highly desired real estate, and 30 miles from San Jose, which is the transportation hub of the Bay Area and undertaking a downtown redevelopment with Google taking a leading role. You will be introduced to Menlo alumni and faculty with many connections to the real estate industry in the Bay Area and around the country.

Management is a very broad descriptor that can apply to a wide range of business activities and many types of organizations. Menlo College offers management programs within the BS in Business. Concentrations, or areas of focus, include Entrepreneurship, Human Resource Management, International Management, Real Estate and Sports Management.

Accountants track and analyze the financial performance of organizations and provide managers with crucial information for decision making. Recent economic and financial crises reinforce the importance of trustworthy, fairly presented accounting information.

Competing in a global economy requires new skills and new perspectives. Businesses worldwide face pressures from customers, social and environmental organizations, governments, and communities to meet new expectations.

Analytics is one of the fastest-growing fields globally, with the market projected to increase at a compound annual growth rate of over 12% until 2027. At Menlo College, we recognize the need for new skill sets to prepare our students better to work in all industries.

Management in a time of rapid change requires skills for identifying opportunities and acting on them quickly. Entrepreneurship and constant innovation is therefore not only expected in the 21st century, but also required and should be viewed as the new literacy. The Entrepreneurship and Innovation concentration at Menlo College is focused on developing students’ professional skills for some of the most exciting career paths on the market, including: