In the world of strategic communication, you'll dive into an exciting field that hones your skills in planning, executing, and evaluating effective communication strategies. By drawing from a variety of disciplines such as marketing, public relations, advertising, and media studies, you'll learn how to craft cohesive and targeted messages that resonate with diverse audiences.

The curriculum of a strategic communication degree program is wide-ranging and aims to equip students with a holistic grasp of the field. It includes subjects such as media and technology, communication theory, writing & editing, digital marketing, and campaign management.

Graduates in this field have plenty of career opportunities. As a Public Relations Specialist, you can develop and maintain a positive image for clients, manage media relations, and create compelling communication materials like press releases and social media content. Or, step into the role of a Marketing Manager, where you'll plan and execute marketing strategies to promote products or services through market research, advertising, and promotional campaigns. Other exciting positions include Advertising Manager, Social Media Manager, Communication Specialist, and Content Strategist.

Explore our strategic communication programs and find the perfect program for you.

A bachelor's degree is given to students who fulfill the necessary requirements given by the college or university they are attending. The requirements include three to seven years of focus on a subject, typically referred to as a major or concentration.