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15 Sport Communication Bachelors Degree Programs


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European Sport Business School ESBS
European Bachelor in Sports Marketing and Event Management
- Valencia, Spain
- Madrid, Spain
Bachelor's degree
Full time
3 years
On-Campus
English, Spanish
Pursuing a degree in Sport Management is an excellent way to transform your passion for sports into a fulfilling and dynamic career. This field prepares you for an exciting career at the intersection of sports, business, and management. You will develop the skills and knowledge needed to oversee business operations, strategic planning and the organizational aspects of sports teams, events, and organizations.


Centennial College
Graduate Certificate in Sports Journalism
- Toronto, Canada
Graduate Certificate
Full time
3 semesters
On-Campus
English
Centennial College's Sports Journalism program is a unique graduate certificate offering that will prepare you for a career in the ever-changing world of sports media. During your time in this Toronto sports journalism program, you'll learn the best practices for the field in a diverse and gender-inclusive environment with peers just as dedicated to and as passionate about sports.


Lewis-Clark State College
Bachelor in Sports Media Studies
- Lewiston, USA
Bachelor's degree
Full time
4 years
On-Campus
English
The Sports Media Studies major combines coursework from multiple academic disciplines to prepare students to work in the dynamic, exciting fields of sports journalism, sports broadcasting, digital sports production, and sport media relations. Students will enjoy internships in high school athletics, within college/university athletic departments, newspapers, media outlets, and sports businesses.
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University of West Alabama Online
Bachelor in Integrated Marketing Communications: Sports Communications
- Livingston, USA
Bachelor's degree
Full time, Part time
3 years
Distance Learning
English
The University of West Alabama's online bachelor's in integrated marketing communications is the perfect window into a fruitful career in sports marketing and media. With a concentration in sports communication, you'll engage with a core curriculum that will prepare you to engage with sports advertising and storytelling.


Rider University
BA in Sports Media
- Lawrence Township, USA
BA
Full time
4 years
On-Campus
English
Get your head in the game. Prepare to join the next generation of sports media professionals by building your skills in multimedia production, writing/storytelling, social media and sports communication. Rider’s B.A. in Sports Media is designed to help you acquire the diverse skills and competitive edge that sports media employers seek.


St Mary's University Twickenham, London
BSc (Hons) Sports Performance Analysis and Talent Identification
- Twickenham, United Kingdom
BSc
Full time
2 years
On-Campus
English
Have an eye for talent? The first step toward your future career as a scout or analyst begins with a degree in Performance Analysis and Talent Identification. This two-year accelerated degree gives you a head start as you look to begin your career in elite sport. This programme offers you the flexibility to study on campus, online and within a professional workplace.


ISDE Law Business School
Bachelor in Sports Management (Hons.) + Master Esports Business
- Barcelona, Spain
Bachelor's degree
Full time
4 years
On-Campus
English
Bachelor in Sports Management (Hons.) + Master addresses the specific needs of international sports organizations. Therefore, the program has been designed from the outset as a sports management degree, rather than a business degree with some attached sports modules. Learning in this sports-rich environment offers numerous opportunities for you to engage in CPD, volunteering, access a variety of sports networks, and undertake a placement with a local sports organization – alternatively, you may choose to complete your placement with an international partner.


The University of Tennessee, Knoxville
Journalism and Media, BS in Communication - Sports Communication Concentration
- Knoxville, USA
BSc
Full time
On-Campus
English
The program offering a BS in Communication with a concentration in Sports Communication prepares students for careers in sports media, public relations, and related fields. It combines coursework in c...


University of Rhode Island
Sports Media and Communication B.A.
- South Kingstown, USA
BA
Full time
On-Campus
English
The Bachelor's program in Sports Media and Communication offers students a comprehensive curriculum that combines theoretical knowledge with practical skills necessary for careers in sports journalism...


Illinois State University
Bachelor's in Sports Communication
- Normal, USA
Bachelor's degree
Full time
On-Campus
English
The Bachelor's in Sports Communication program offers students a comprehensive education that combines the principles of communication, media, and sports industries. It prepares students to effectivel...


Louisiana Christian University
Bachelor of Arts in Convergence Media, Sports Media Concentration
- Pineville, USA
BA
Full time
4 years
On-Campus
English
Can't get enough sports? Consider a career in sports media! One of the fastest growing areas of communication, this degree offers you the nuts and bolts of journalism and PR that is sports-centric. We will prepare you to work in the industry as a sports reporter or broadcaster, photojournalist, commentator, or in the public relations industry as a sports promoter or information director.


Full Sail University
Bachelor of Science in Sports Marketing & Media
- Winter Park, USA
BSc
Full time, Part time
80 weeks
Distance Learning, On-Campus
English
Teams, companies, and organizations in the field of sports business are rapidly moving into social, mobile, and digital spaces while targeting opportunities to create content, control their messages, generate revenue, and create fan branding. The Sports Marketing & Media curriculum provides opportunities for you to contribute to the new demands of the evolving field of sports business, particularly from a position where digital art, design, communication, distribution, and marketing intersect.


Susquehanna University
BA in Sports Media
- Selinsgrove, USA
BA
Full time
4 years
On-Campus
English
Sports is a multi-billion dollar industry. Get the training and insight to work everywhere, from professional beats to the front offices of teams followed by millions. Learn the practical elements of being a broadcaster or journalist in an ever-growing market and the history of sports to understand the context of what you’ll be covering.


Full Sail University
Bachelor of Science in Sportscasting
- Winter Park, USA
BSc
Full time
80 weeks
Distance Learning, On-Campus
English
The way we watch and follow sports may change, but the role of the sportscaster continues to serve as an essential part of the audience’s experience.


California State University, Fresno
Bachelor of Science in Business Administration - Sports Marketing Option
- Fresno, USA
BSc
Full time
4 years
On-Campus
English
California boasts the largest number of sports organizations in the entire U.S. In California's Central Valley alone, semi-professional or professional teams are well represented, in all the major sports, including the increasingly popular motor racing industry. Additionally, the Central Valley offers a plethora of university, community college, high school, and community sports programs. It is also home to sporting goods manufacturers. The global sports industry is rapidly growing, with the United States sports industry contributing more than $213 billion to the economy, outpacing agriculture and motor vehicle sales combined. In addition, more than 75% of the jobs being created in sports in the U.S. are marketing-related.
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Learn more about Sport Communication Bachelors degree programs
Sport Communication degree programs at the Bachelor's level combine a passion for sports with effective communication strategies. This field stands out as it prepares students for a dynamic career in an industry that thrives on storytelling and media engagement.
You'll explore topics like sports marketing, media relations, and digital communication. Courses often include crafting strategic marketing campaigns, producing sports-related content, and understanding audience engagement. As a student, you'll gain practical experience through internships and projects, which are vital for applying what you learn in real-world settings.
Students build confidence as they engage with new perspectives in their coursework. The curriculum emphasizes collaboration and critical thinking, helping you develop skills essential for success in sports journalism, public relations, and event management. Graduates often pursue careers as sports broadcasters, media coordinators, or marketing specialists within professional and collegiate sports organizations.