29 Social Media Bachelors Degree Programs

Our Digital and Social Media Marketing degree prepares you for an exciting career on the cutting edge of modern advertising and communications. 77% of small businesses report that they use social media for sales, marketing, and public relations. You’ll get hands-on experience creating content, posting, and using ads to reach new audiences and engage with prospective customers.

Strategically influence and engage audiences. Prepare to strategically create, manage, and curate social media content and use it as an effective, professional communication tool. Rider’s social media strategies major will prepare you to strategically create, manage, and curate multi-platform social media content for various purposes and in various contexts.

The BA in Social Media and Digital Marketing equips you to design, execute and optimise digital campaigns that connect brands and communities. You’ll master content strategy, social media analytics, SEO/SEM, influencer marketing, paid ads and brand communication—all through project work, and more.

The major in Public Relations and Social Media Administration is designed to develop students’ theoretical and practical skills related to this technologically evolving field. This major offers a strong Communications core linked with a series of PR training and development courses that range from introductory to advanced preparation for PR professionals.

The broad-based, multi-skills course offers an exciting blend of creativity and practicality, where you work with cutting-edge technology producing podcasts; creating video content; and learning how to manage social media platforms effectively. You gain a wide understanding of the field with units on brand building, digital design and ethical content creation. It's hands-on, and interactive and ensures you're prepared for a successful career in this dynamic and ever-evolving sector.

The Lifestyle Media program is a one-of-a-kind graduate certificate offering designed to train specialized media professionals who are at the hub of lifestyle media. In this media program's courses, you'll effectively collaborate with real-world industry partners, clients and audiences to produce quality content for web, social media and traditional media platforms. You'll also gain the skills to work entrepreneurially using contemporary digital media platforms and technologies to market yourself as an independent brand.

In today's fast-paced world, digital media and marketing managers are at the forefront of shaping future trends. Technologies like blockchain, virtual reality, and artificial intelligence are transforming industries, and professionals in this field need to stay ahead of the curve. The Digital Media & Marketing BSc at the University of Europe for Applied Sciences (UE) prepares students to become visionary leaders.

Content Strategy & Engagement focuses on long-term audience engagement through owned media (websites, social channels, newsletters). While Branding & Activation is more about short-term commercial campaigns and Public & Corporate Affairs builds reputation and trust with media & stakeholders, this track teaches you to plan, create and manage content ecosystems that keep communities engaged.

Whether you consider yourself an ideas person, innovator or problem-solver, our exciting degree brings together the creative and analytical aspects of marketing to offer a hands-on experience of creating, managing and measuring the impact of an online brand. Digital marketing is fast becoming one of the most important skills demanded by employers, as a business is increasingly conducted online by digital brands and traditional players alike. From day one, you’ll act as a co-producer, working with staff and industry professionals to shape both your learning experience and digital marketing content – whether fine-tuning existing video-editing skills during induction, or managing our social media channels or tackling a live brief to improve traffic to a company website. Our broad curriculum pulls together the many different strands of digital marketing – understanding user channels, stages of the customer journey, how to engage customers, drive traffic to websites, search engine optimisation, paid advertising, how to build a social media following and increase conversion through email sign-up or sales. You will have the opportunity to tailor your course by choosing specialist option modules, covering topics like user experience, brand management, and mobile and social media. You’ll learn to build, focus and measure digital marketing messages and content to achieve the greatest effect on behalf of a brand, organisation or cause, using these same skills to manage your own professional presence online. In doing so, you’ll have the opportunity to develop and present your content ideas for campaigns, websites and apps in Switch 23, a collaborative digital marketing lab, which features the same Adobe Creative Cloud applications used in top agencies. You could go on to work as a digital specialist in a marketing communications department in-house for an organisation, a creative agency or as a freelancer.

Marketing lies at the heart of every successful business. By engaging with and understanding the customer’s needs, marketing managers influence the development of products and services, providing advice on the best point of sale and recommending the most competitive price. They identify and make sure the target market knows what’s on offer – in increasingly more creative and dynamic ways. You can also boost your employability by gaining additional qualifications with the Institute of Data and Marketing (IDM) and/or the Chartered Institute of Marketing (CIM) – our status as a CIM Graduate Gateway institution entitles you to apply for exemptions from modules on its professional qualifications, while you can gain IDM’s Award in Digital Marketing during the Digital Marketing Essentials module. Since our marketing degrees share a common first year, you get to experience all the main areas in marketing whilst retaining the flexibility to change course at the start of your second year. Incorporating the latest marketing strategy, tools and techniques, the modules you study will develop your understanding of the theoretical and practical aspects of all areas of marketing. You will gain awareness of the global, cultural, social, economic and ethical professional environment within which marketers now operate. Acknowledging the importance of digital techniques and social media marketing, you’ll have access to our new digital marketing lab, Switch 23, which is set up to mimic a creative agency with a large touch screen that students can connect to using laptops and mobile phones.

Study the art of connecting with audiences and meeting business needs with a BA(Hons) Content Creation degree.

The program in B.A.J. in Journalism with a focus on Social Media prepares students to understand and navigate the rapidly evolving digital media landscape. It covers fundamental journalism skills whil...

The Bachelor of Media and Communication with a focus on Social Media is designed to help students build skills in creating, managing, and analyzing social media content across various platforms. The p...

The program focuses on preparing students to understand and leverage social media within the media communication field. It covers the core principles of digital communication, offering insights into h...

The Bachelor of Science in Technical Communication with a specialization in Social Media Management offers students a comprehensive education in crafting effective communication strategies tailored fo...