Our unique academic program lets our students engage with exciting new trends in various creative disciplines, popular visual cultures, and cutting-edge design technologies. They begin with a foundation year where students have the opportunity to experience all of our visual disciplines: Graphic Design, Photography, Art Direction, Illustration, and Multimedia, before choosing a major visual subject to take through to their third year. This allows for a unique understanding of visual communication as well as an opportunity for our students to truly curate their learning according to their avenues of talent and interest. We combine this practice with subjects like Marketing, Business Leadership, Discourse, and Visual Studies, ensuring our students are at the forefront of an industry that is constantly evolving. The five majors (Applied Illustration, Art Direction, Graphic Design, Multimedia & Photography) focus on creative and industry-related practical knowledge and skills, with the remaining three components delivering vital context and theory that set our graduates apart in the South African job market.

The purpose of this qualification is to enable students to understand the necessary concepts to build multimedia products and maintain the products. This program is therefore a combination of theory and practice. The explosion of the web, as well as the exponential growth and power of information technology, requires the introduction of this degree following international trends.

Multimedia Design at GDC is concerned primarily with interactive design and motion graphics.