Our Strategic Marketing graduates can position products and brands on an international level through creative and innovative strategies. They are able to successfully analyze, design, and implement sustainable marketing plans, understand consumer behavior, research and segment the market, make use of cutting-edge technologies, and implement marketing strategies with a global vision.

Marketing is all the actions an organization undertakes to attract an audience to its products or services. It affects all aspects of a company, from the development and distribution of products to their sale and advertising. Your mission will be to capture and retain people’s attention through content, messages, and stories.

The Bachelor of Marketing will be a professional capable of: »Diagnosing market niches, making decisions for the benefit of the growth and development of the company. »Decision making regarding the corporate image of strategic businesses interacting nationally and internationally. »Development and integration of market penetration strategies. »Adequately interpret the most complex and changing signals that the market sends to companies.

Program oriented to forming professionals with a dominion on knowledge and updated marketing techniques. Respond with quality to the organizational needs of regional markets and its national & international context and consumer behavior and use ad hoc techniques to maintain and increase the repurchase rate and management of techniques efforts to design, implement and assess marketing strategies. Actions to happen within an ethic, legal and respectful framework.

To train professionals with ethical values ​​and responsible attitude that facilitate the identification, development, and commercialization of the products and/or services that the market demands both in the country and abroad and that also integrates the different knowledge, such as administration, marketing, international trade, and business, accounting systems and legislation that are needed to expand the company's market by improving its competitiveness and permanence in it, with the ability to apply information technologies in the development of its professional activity.