APU's BA (Hons) in Marketing Management with a specialism in Digital Marketing degree is designed to provide you an edge with the latest technologies that are in line with the Industrial Revolution 4.0.

BA (Hons) Marketing program equips students with the requisite knowledge and develops skills and competencies in Marketing in a globalized and digitalized world. Students will learn market research and analytics, e-marketing, marketing plans and strategies, and customer relationship management in a challenging and socially networked environment.

Students will learn fundamental skills required by every business management professional, and the basic understanding of the context within which businesses operate - Management, Law, Accounting, Economics, Entrepreneurship, Marketing, People Management, and Accounting.

The Bachelor in Fashion Design with Marketing (Honours) program is a three-year program that includes 120 credits. It is designed for individuals passionate about arts and design, providing a balanced education in theory and practical skills. The program focuses on important areas of the fashion industry like Fashion Design, Fashion Branding, Fashion Marketing, Consumer Behavior, and Fashion Manufacturing.

APU's BA (Hons) in Digital Advertising degree is designed to provide you an edge with the latest technologies that are in line with the Industrial Revolution 4.0.

This specialized degree is a dynamic program encompassing the multifaceted components of marketing. Central to the program design is a focus on understanding consumer behavior as a driver of product design, distribution, communication, and pricing strategy. Through the study of specialized marketing fields such as branding, services, relationship, and digital marketing, you will learn how to create value for both the firm and its customers.

Bachelor of Business Administration (Hons) Marketing at TWINTECH aims to produce quality graduates in demand by corporate organizations operating locally or internationally.

As for the Bachelor of Business Administration in Marketing, it is specifically designed to equip students with the basics of accounting, finance, computing, quantitative analysis, English, and economics besides a strong knowledge in marketing and management and their application to the real business environment. The courses offered are being specifically structured to produce excellent professionals who have in-depth knowledge of marketing management and are capable to bring out excellent ideas especially in the Malaysian business environment. The courses offered are being specifically planned to provide students with strong theoretical and practical knowledge in marketing before they can pursue on to the factual world of the marketing sectors or go on with their studies to obtain the Master's Degree in Marketing or in other MBA programmes.

The program is focusing on both marketing principles and business practices.

The Diploma in Digital Marketing programme is designed to equip students with in-demand digital skills such as search engine optimisation (SEO), search engine marketing (SEM), social media marketing, electronic direct mail (EDM) marketing along with many other digital platforms. The programme also develops skills that are needed to analyse market needs and trends, define target markets and unlock business opportunities in a competitive environment.

The BA [Hons] in Advertising and Branding degree program aims to nurture creative thinkers with the skills and knowledge to investigate, analyze, conceptualize, and present visual information and creative ideas. Students will acquire the necessary depth and breadth of specialized and contextual knowledge to address a range of appropriate advertising problems in the industry. It is intended for those who wish to become advertising experts within the advertising industry. The subject combines Advertising, Communication, Design, Contextual Studies, and Professional Studies with technologies and processes in a coherent and relevant manner. The program aims to produce world-class graduates with a focus on competencies in creativity, critical thinking, and entrepreneurial thinking, skills that are transferable across mediums, media, and settings. On successful completion of the program, the graduates will be awarded a degree from Lancaster University. They will be awarded two certificates, making them graduates of both Sunway University and Lancaster University.

The modules aim to produce graduates that are ready to become successful business entrepreneurs. Students will develop an awareness of the sustainability issues pertinent to business in the wider global context.

An honours year gives you a taste of a research career and enhances your job prospects upon graduation. Designed to provide a clear pathway from a bachelor's degree to a higher degree by research - primarily a PhD, the Bachelor of Pharmaceutical Science (Honours) offers an optimal blend of pharmaceutical science knowledge and skills with research experience in your chosen area of research.

As the global population grows and ages, and as medicines become more complex, the need for pharmacists intensifies. Pharmacists are the experts on medicines and the way they interact with the body, and they play a vital role in improving the health of their communities. The Bachelor of Pharmacy (Honours) will give you the knowledge, experience and expertise you need to make a difference from the moment you graduate as a medicine expert and healthcare professional.

Our 360° approach to creative and strategic advertising and brand management develops professionals with a broad set of skills, developing your employability opportunities. Our creative studio environment mirrors an agency environment, creating flexible working zones and project spaces with industry standard software.