Santo Domingo is the capital of the Dominican Republic and the largest city in the country. It has a population of 1 million inhabitants. Santo Domingo has 18 universities.

Marketing programs may provide students with specific skills and knowledge associated with the identification of target audiences, the creation of pricing strategies, the development of services and products and the implementation of advertising methods to reach the appropriate consumers.

Studying higher education in the Dominican Republic is a relatively affordable option in one of the countries trhee major universitites,namely; the Pontificia Universidad Católica Madre y Maestra, Universidad Autónoma de Santo Domingo and the Universidad Central del Este.