Marketing programs may provide students with specific skills and knowledge associated with the identification of target audiences, the creation of pricing strategies, the development of services and products and the implementation of advertising methods to reach the appropriate consumers.

Higher education in Cyprus is conducted in the five common international languages namely English, French, Portuguese, Turkish, Greek and Chinese. This has solved issues of language barriers in these higher education institutions enabling even international students to seek the country’s higher education.

A bachelor's degree is given to students who fulfill the necessary requirements given by the college or university they are attending. The requirements include three to seven years of focus on a subject, typically referred to as a major or concentration.