Learn to design strategies focused on the client/consumer in digital and conventional environments, through digital marketing, data analytics, communication and commercial strategy. Learn to design strategies focused on the client/consumer in digital and conventional environments, through digital marketing, data analytics, communication and commercial strategy.

The Virtual Undergraduate in Marketing and Advertising (SNIES 108565) is one of the professional careers with the highest number of job offers in Colombia. The business world is changing rapidly, so market knowledge and communication or advertising skills are key to face digital transformation.

The Marketing program of the Salazar y Herrera University Institution - IUSH has a solid humanistic training that goes hand in hand with the integral knowledge and doing, projecting itself as a professional open to the trends of the country and with a broad social and ethical, which will allow you to create or manage the small and medium-sized business, through broad marketing concepts and the articulation of the new guidelines for the evolution of marketing and the consumer, taking into account that relationship marketing will be the differentiating characteristic in the globalized and competitive markets.

PROFESSIONAL PROFILE The Marketing Professional can lead and develop marketing and commercial processes, implement positioning strategies for products and/or services, carry out market research and make strategic decisions. OCCUPATIONAL PROFILE The Marketing professional is able to act as general manager, director, consultant, or advisor in the areas of marketing, finance, international business, human management, and/or production, of public, private, or mixed companies in the industrial, commercial, and of services.

Encourage entrepreneurship and innovation in projects and international business plans, accompanied by the application of marketing strategies that generate the greatest opportunity for economic growth in the country, aimed at people who have aspirations to become a group of international business and marketing managers that today's society is requiring.

OBJECTIVE OF THE PROGRAM: Train professionals who develop professional performance skills for the analysis, planning, execution, and evaluation of marketing processes of organizations for decision-making, in order to satisfy needs and desires, generating added value for customers and consumers.

The Professional Program in Marketing of the Technological Units of Santander in the field of professional practice that has its technical and scientific foundation in the study and social sciences, in order to diagnose, investigate, project, design, formulate, execute, transform, evaluate projects, provide solutions, strategies, and marketing tactics, through models applied to quantitative and qualitative variables, relying on information systems technology to optimize decision-making that provides competitiveness to the local, regional, national company and international.

It is the only program in the country that integrates the two most relevant disciplines for the development of companies in the world: LOGISTICS AND MARKETING, the perfect combination for the conquest and positioning of organizations in the national and international markets. How can an English girl wear a beautiful dress made by a factory in the La Joya neighborhood? only through the union of the marketing and logistics efforts of the Bucaramanga businessman. It's simple, if a company is able to reach more people, then it will be able to earn more money. On the other hand, moving the correct product, with the correct quality, in the correct quantities, to the correct place and at the correct time, is the challenge that logistics overcomes in great detail.

The MARKETING AND INTERNATIONAL BUSINESS program was created with a modern conception and adjusted to the current needs of the industry and regional trade with international projection. The selection process for admission and the methodology defined in the Institutional Educational Project guarantees that the best professionals are prepared for business entrepreneurship in a wide, competitive, and labor-demanding market.

The professional of the Marketing Administration program (face-to-face modality) of the Faculty of Business Sciences of Uniremington is a professional with a global vision and who acquires a comprehensive, administrative, humanistic, cultural and ethical training. He has a broad sense of social responsibility, which is reflected in his professional work and in his constant relationship with the communities around him. He is a professional prepared to intervene in a timely and responsible manner in the formulation and implementation of intentional policies, strategies and procedures of a corporate nature, applying an integrative concept aimed at generating value from the perspective of management and business management focused on planning, organization, direction , control and management of business processes for the promotion and distribution of products and services in order to satisfy the needs of current and potential consumers He is a professional with creative, innovative, entrepreneurial leadership and with a holistic understanding of the environment to generate competitive advantages for the benefit of the organization and society.