In the one-year Marketing Research and Analysis Ontario College Graduate Certificate program, you acquire skills in current and emerging techniques in marketing research. This program prepares you for a data-driven career in the marketing research profession. The Marketing Research and Analysis program develops your skills in the design and implementation of quantitative and qualitative research projects, questionnaire design, data collection, data analysis, and the presentation of results.

We train graduates capable of defining and executing marketing and market research decisions in the management of companies, organizations and institutions.

Learn from expert faculty and gain hands-on experience. Be ready for your exciting career in market, social, or public policy research. In this program, students are equipped with the knowledge, skills, and professionalism necessary to conduct applied research in sectors such as marketing, tourism, media, government, public affairs, education, health, non-profit, and social service agencies.

Combining traditional business and marketing concepts, the Digital Marketing bachelor’s degree gives students a foundation in key digital practices such as search engine optimization, social media marketing, web data analysis and additional online marketing strategies.

Students who enrol in the Bachelor of Business Administration in Marketing degree will learn to identify and assess the consumer and industrial market needs, develop marketing strategies to meet those needs through primary and secondary marketing research, and create advertising campaigns.

Bachelor of Business Administration (Hons) Marketing at TWINTECH aims to produce quality graduates in demand by corporate organizations operating locally or internationally.

As a marketer, you’ll have the ability to measure and read the pulse of the market — so you can help deliver what customers want while meeting the goals of your organization. In our program, you’ll learn to understand your consumers and evaluate competitors, make decisions on product development and determine distribution strategies. You’ll have a solid foundation of marketing basics, including market research, market segmentation, consumer behavior, digital marketing, pricing strategies, and marketing communications.

The program is focusing on both marketing principles and business practices.

Marketing is a broad field with the primary purpose of generating demand for an enterprise's products or services.

Marketing is an organizational function and a set of processes for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders.