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5 Marketing Research Bachelors Degree Programs in USA
Shorter University Including Robert H. Ledbetter College Of Business
BACHELOR OF BUSINESS ADMINISTRATION IN MARKETING
- Rome, USA
BBA
On-Campus
Students who enrol in the Bachelor of Business Administration in Marketing degree will learn to identify and assess the consumer and industrial market needs, develop marketing strategies to meet those needs through primary and secondary marketing research, and create advertising campaigns.
Susquehanna University
BS in Marketing
- Selinsgrove, USA
BSc
Full time
4 years
On-Campus
English
As a marketer, you’ll have the ability to measure and read the pulse of the market — so you can help deliver what customers want while meeting the goals of your organization. In our program, you’ll learn to understand your consumers and evaluate competitors, make decisions on product development and determine distribution strategies. You’ll have a solid foundation of marketing basics, including market research, market segmentation, consumer behavior, digital marketing, pricing strategies, and marketing communications.
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Bryant & Stratton College
DIGITAL MARKETING BACHELOR'S DEGREE
- Online USA
BBA
Blended
English
Combining traditional business and marketing concepts, the Digital Marketing bachelor’s degree gives students a foundation in key digital practices such as search engine optimization, social media marketing, web data analysis and additional online marketing strategies.
"The Pennsylvania State University Penn State Smeal College of Business"
Bachelor in - Marketing
- State College, USA
Bachelor's degree
On-Campus
English
Marketing is a broad field with the primary purpose of generating demand for an enterprise's products or services.
Philander Smith College
Bachelor of Business Administration Marketing Concentration
- Little Rock, USA
BBA
English
Marketing is an organizational function and a set of processes for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders.
Popular Marketing Programs Marketing Research degree types
Learn more about Marketing Research Bachelors degree programs in USA
A Marketing Research degree at the Bachelor’s level in the USA equips you with valuable insights into consumer behavior and market trends. This field is essential for businesses looking to understand their audience and make informed decisions.
Through courses in statistical analysis, survey design, and data interpretation, you'll develop skills in crafting strategic marketing campaigns and analyzing market data. The program emphasizes practical learning, often engaging students in hands-on projects and team-based study, where you can apply research techniques to real-world scenarios. This approach fosters independence as you explore various methodologies in marketing research.
As a student, you’ll strengthen your adaptability and critical thinking while working on projects that connect theory with practice. Graduates can find career paths in market analysis, consumer insights, and data analytics, with skills valued in marketing agencies, corporate sectors, and consulting firms. The educational environment in the USA encourages innovative thinking and collaboration, preparing you for a successful career in this dynamic field.