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11 Marketing Research Bachelors Degree Programs


Universidad de Leon
Fast-track counseling
Degree in Marketing and Market Research
- León, Spain
Bachelor's degree
Full time
4 years
On-Campus
Spanish
Fast-track counseling
We train graduates capable of defining and executing marketing and market research decisions in the management of companies, organizations and institutions.


The Algonquin College of Applied Arts and Technology
Graduate Certificate in Marketing Research and Analysis (Co-op and Non Co-op Version)
- Ottawa, Canada
Graduate Certificate
Full time
1 year
On-Campus
English
In the one-year Marketing Research and Analysis Ontario College Graduate Certificate program, you acquire skills in current and emerging techniques in marketing research. This program prepares you for a data-driven career in the marketing research profession. The Marketing Research and Analysis program develops your skills in the design and implementation of quantitative and qualitative research projects, questionnaire design, data collection, data analysis, and the presentation of results.
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Shorter University Including Robert H. Ledbetter College Of Business
BACHELOR OF BUSINESS ADMINISTRATION IN MARKETING
- Rome, USA
BBA
On-Campus
Students who enrol in the Bachelor of Business Administration in Marketing degree will learn to identify and assess the consumer and industrial market needs, develop marketing strategies to meet those needs through primary and secondary marketing research, and create advertising campaigns.


Susquehanna University
BS in Marketing
- Selinsgrove, USA
BSc
Full time
4 years
On-Campus
English
As a marketer, you’ll have the ability to measure and read the pulse of the market — so you can help deliver what customers want while meeting the goals of your organization. In our program, you’ll learn to understand your consumers and evaluate competitors, make decisions on product development and determine distribution strategies. You’ll have a solid foundation of marketing basics, including market research, market segmentation, consumer behavior, digital marketing, pricing strategies, and marketing communications.


Bryant & Stratton College
DIGITAL MARKETING BACHELOR'S DEGREE
- Online USA
BBA
Blended
English
Combining traditional business and marketing concepts, the Digital Marketing bachelor’s degree gives students a foundation in key digital practices such as search engine optimization, social media marketing, web data analysis and additional online marketing strategies.


Deakin University
Bachelor of Marketing (Psychology)
- Burwood, Australia
Bachelor's degree
Full time
On-Campus
English
The Bachelor of Marketing (Psychology) program combines essential marketing principles with a strong foundation in psychology. Students learn how to understand consumer behavior, analyze market trends...


"The Pennsylvania State University Penn State Smeal College of Business"
Bachelor in - Marketing
- State College, USA
Bachelor's degree
On-Campus
English
Marketing is a broad field with the primary purpose of generating demand for an enterprise's products or services.


Twintech International University College Of Technology
BBA (Hons) Marketing
- Kota Bharu, Malaysia
BBA
On-Campus
English
Bachelor of Business Administration (Hons) Marketing at TWINTECH aims to produce quality graduates in demand by corporate organizations operating locally or internationally.


Southern University College
Bachelor BA (Hons) in Marketing
- Skudai, Malaysia
BA
On-Campus
English
The program is focusing on both marketing principles and business practices.


Georgian College
Graduate Certificate in Research Analyst (RAPP)
- Barrie, Canada
- Online
Graduate Certificate
Full time
1 year
Blended
English
Learn from expert faculty and gain hands-on experience. Be ready for your exciting career in market, social, or public policy research. In this program, students are equipped with the knowledge, skills, and professionalism necessary to conduct applied research in sectors such as marketing, tourism, media, government, public affairs, education, health, non-profit, and social service agencies.

Philander Smith College
Bachelor of Business Administration Marketing Concentration
- Little Rock, USA
BBA
English
Marketing is an organizational function and a set of processes for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders.
Popular Marketing Programs Marketing Research degree types
Learn more about Marketing Research Bachelors degree programs
Marketing Research degree programs at the Bachelor's degree level focus on understanding consumer behavior and market trends, providing a solid foundation for students looking to excel in the marketing field. This program prepares you to analyze data, assess market potential, and develop strategies that influence business decisions.
Through courses in market analysis, survey design, and data interpretation, you'll build skills crucial for effective decision-making. You'll gain experience in crafting strategic marketing campaigns and using statistical tools to evaluate marketing performance. Many learners strengthen their analytical abilities as they engage with both qualitative and quantitative research methods, enhancing your adaptability in a data-driven world.
As you study, you’ll collaborate on projects that mimic real-world challenges, allowing you to apply your knowledge in practical settings. Graduates often pursue careers as market analysts, research directors, or marketing specialists, with skills that are valued across industries worldwide. The focus on experiential learning ensures you are well-equipped to meet the demands of employers looking for data-savvy professionals.