30 Marketing Management Bachelors Degree Programs in USA

Gain essential expertise in designing marketing strategies to successfully position your products and brands in the marketplace with a Graduate Certificate in Marketing from Oakland University. With this graduate-level marketing knowledge, you will be equipped to develop innovative marketing plans that address complex business challenges and improve performance.

With the online BS in Marketing degree from Southwest Minnesota State University, you can gain advanced professional skills for a fast-growing and complex industry. The program offers a career-driven emphasis area in general marketing that explores creativity within the field and delivers the skills needed to transform your ideas into effective marketing campaigns. The curriculum allows you to choose what you learn so you can graduate prepared for the marketing role you want. Get started today.

Marketing Management studies market forces and organizational capabilities to evaluate and manage marketing activities. Students will learn to analyze the market environment through accepted approaches and procedures that results in enhanced decision-making for marketing professionals.

The BBA program in Marketing Management offers students a solid foundation in marketing principles, strategies, and practices. It emphasizes understanding consumer behavior, market research, and the d...

The Management/Marketing program helps students develop decision-making skills for use in business operations. Students strengthen critical-thinking skills to develop strategies for meeting organizational objectives.

Welcome to the exciting world of business, where creativity meets strategy, and innovation drives success! Are you ready to embark on a thrilling journey that combines the art of marketing with the science of business administration? Look no further than the Bachelor of Science in Business Administration with a Concentration in Marketing Management.

The Marketing minor allows students majoring in business or other disciplines to explore topics in various aspects of marketing, including digital and search engine marketing, consumer behavior, retail marketing, advertising, and marketing management.

It offers a unique design that emphasizes digital marketing and creativity and management coursework incorporating the study of liberal arts.

With a focus on consumers and delivering value, marketing is an exciting business field that stimulates lateral thinking and creativity. Likewise, supply chain management has become increasingly significant as firms recognize the importance of aligning a firm’s supply chain and production system with how a firm strategically competes in the global marketplace.

Marketing Analytics studies data to evaluate marketing activities. Students will learn to analyze data through accepted approaches and procedures that results in enhanced decision-making for marketing professionals. Marketing analytics studies patterns in economic and consumer data that can be used to improve an organization’s marketing strategy. This major will provide a good foundation for the Master of Science in Data Analytics program at Moravian.

Marketing is an integral part of the College of Business. In fact, every major of concentration and professional in the business world utilizes marketing concepts in their lives. Students studying marketing learn how companies create customer value and build strong relationships that help establish profitability. As a Marketing major you’ll not only learn the basic principles of marketing goods and services, consumer behavior, marketing research and marketing strategy, you’ll also be exposed to advertising, promotion, retail and sales management, e-marketing and even personal selling.

The Bachelor of Science in Marketing (120 credits) provides a specialization in marketing if you wish to pursue a career in this field or pursue graduate studies in business.

Students explore marketing through coursework, experiential projects, internships, and extracurricular activities.Particular emphasis is placed on diversity, ethics, and international issues. Curriculum teaches students to implement effective advertising, sales and communications strategies.Courses cover a range of disciplines, including advertising, sales, promotions and digital communication, branding and design, supply chains and distribution, and marketing research and data analysis.Students gain skills in several aspects of marketing, from business management and leadership principles to presentation and public speaking techniques.

Bachelor of Science in Business Administration - Marketing prepares you with relevant skills that keep organizations running smoothly. You will focus on hands-on problem-solving, case studies, group work, and interaction with community professionals—giving you the team-building skills and technical competencies to excel in your field.

Combining traditional business and marketing concepts, the Digital Marketing bachelor’s degree gives students a foundation in key digital practices such as search engine optimization, social media marketing, web data analysis and additional online marketing strategies.