Global Marketing Management is the most comprehensive and prestigious marketing degree. It does so to adapt to the new needs of the market and companies, combining all the instruments of marketing, the digital economy, business strategy and management skills.

Upon successful completion of the study program students receive an international private Bachelor of Business Administration (BBA) in Global Marketing degree awarded by the school's headquarters in Zurich, Switzerland, based on the recommendation of the faculty of the local campuses where credits were earned.

The importance of marketing can’t be overestimated in current and future business, since it has a strategic role that drives business growth based on a deep knowledge of the customer. The global marketing programme is designed for students who want to gain knowledge about essential and digital marketing elements, understand consumers’ behaviour, and learn to analyse and manage marketing resources in a global business environment. Students will know how to use a variety of contemporary marketing and communication tools, and learn to assess consumers’ needs by analysing examples from international businesses.

The global bachelor’s degree in marketing is designed to meet the challenges of the disruptive and ever-changing global market environment and is fully taught in English. It is future-oriented and internationally-minded, with fully digital content and an analytical focus. Our learning environment aims to enhance students' learning experiences with the support of a highly skilled team of professors with international experience and know-how.

Business and marketing go hand in hand, so we created a degree program that combines both fields' best.

In order to be visible internationally and regionally, tourist destinations in Oman must compete internationally and ensure they meet current and future needs of tourists. This requires more emphasis on customer orientation and sophisticated marketing practices and management. Marketing tourism is different from marketing most other products, as what is being marketed is an experience.

A marketing degree is one of the most versatile majors you can choose because it offers you a wide variety of career opportunities. From entrepreneurs and small business owners to the largest multinational corporations, nearly every organization relies on marketing as a key part of its strategy for success. At Fontbonne, you will be prepared to be a leader in the field, with an ethics-based curriculum that challenges you to excel.

The Bachelor of Business is designed to prepare graduates for entering the workforce in entry-level positions in the professions of accounting, management, marketing, digital marketing, and beyond.

With marketing moving towards an increasingly digital platform, it’s important to stay on top of current trends and recent innovations.

The BA (Hons) Business and Management aims to prepare students with the skills and knowledge to operate as successful managers, within the ever changing world of modern Business and Management.The department endeavours to provide students with a learning experience that is stimulated by and reflective of these changes. We consciously seek to integrate theory and practice and this includes a variety of work placement opportunities.