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9 Fashion Marketing Bachelors Degree Programs in USA


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Academy of Art University
Bachelor of Fine Arts (BFA) in Fashion Merchandising
- San Francisco, USA
- Online
Bachelor's degree
Full time, Part time
8 semesters
Distance Learning, On-Campus
English
The Bachelors of Fine Art in Fashion Merchandising provides a foundation in fashion merchandising and fashion management. It includes major functions necessary to run a successful operation that plans, manages, and sells fashion products. Through hands-on Fashion Merchandising classes in buying, planning, product management, and retail management, students will develop the skills and knowledge required for a successful career in today’s global retail operations.


Academy of Art University
Bachelor of Fine Arts (BFA) in Fashion Marketing
- San Francisco, USA
- Online
Bachelor's degree
Full time
8 semesters
Distance Learning, On-Campus
English
The Fashion Marketing BFA includes both creative and analytical aspects of the fashion industry. It provides insights on global customers and marketplace, marketing and business trends in fashion industry. Students will learn various marketing and promotion techniques to develop, manage and promote brands, products and fashion businesses through a range of hands on projects that address dynamic fashion industry and understanding of consumer.


Savannah College of Art and Design
B.F.A. in Fashion Marketing and Management
- Savannah, USA
BA
Full time
180 hours
On-Campus, Blended
English
SCAD’s fashion marketing and management program prepares students for dynamic careers in brand building, merchandising, and retail strategy. With guidance from industry mentors, students gain expertise in product development, sustainable supply chains, visual communication, and digital marketing, shaping the future of global fashion.
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University of Central Oklahoma
Bachelor's in Fashion Marketing
- Edmond, USA
Bachelor's degree
Full time
On-Campus
English
The Bachelor's in Fashion Marketing program provides students with comprehensive knowledge and skills necessary for a successful career in the dynamic fashion industry. The curriculum emphasizes under...


Stephens College
Bachelor of Science in Fashion Marketing + Management
- Columbia, USA
BSc
Full time
4 years
On-Campus
English
Success in the competitive fashion industry demands both creativity and a solid foundation in business and marketing. Stephens College is among “The Best Fashion Schools in the World 2019” according to The Business of Fashion, London. Our marketing and management program leverages our reputation for excellence and extensive alumnae network to prepare students for success.


The North Coast College
Bachelor of Science in Business Administration with a concentration in Fashion Marketing
- Lakewood, USA
BSc
On-Campus
English
The North Coast College’s Bachelor of Science in Business Administration with a concentration in Fashion Marketing program is designed to develop students who understand the convergence of business and fashion knowledge of the 21st-century marketplace within a multi-billion dollar industry. Our intent is to expose students to experiential learning that fosters their entrepreneurial spirit, develops critical thinking skills, and enables fluid intelligence. Our cost-effective and technologically advanced education will help streamline the completion of their BS in Business Administration degree.


Middle Tennessee State University
BS in Fashion Merchandising
- Murfreesboro, USA
BSc
Full time
4 years
On-Campus
English
Fashion Merchandising prepares students for the fast-paced, exciting world of the garment industry. A USDA report indicates there is an unmet demand for professionals in the fashion business, one of the largest and most vital industries in the U.S. today. This relatively young world is expanding rapidly; each day many new job opportunities become available to the person with enthusiasm, dependability, and the specialized training for executive responsibility.


LIM College
Bachelor of Business Administration (BBA) in Fashion Merchandising
- New York, USA
Associate Degree, BBA
Full time
On-Campus
English
From conception and development through communication and selling merchandise, this major will prepare you to take your fashion career in almost any direction.


LIM College
Bachelor of Business Administration (BBA) in Management
- New York, USA
Associate Degree, BBA
Full time
On-Campus
English
Leadership skills are emphasized in this major, designed to put you on a path to run a company or start your own.
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Learn more about Fashion Marketing Bachelors degree programs in USA
In a Bachelor's degree program in Fashion Marketing in the USA, you'll explore the intersection of fashion, branding, and consumer behavior. This field combines creativity with business, allowing you to develop a unique skill set that meets the demands of a dynamic industry.
Through courses in fashion merchandising, digital marketing strategies, and consumer research, you'll learn how to craft strategic marketing campaigns tailored to diverse audiences. The intensive coursework fosters independence and encourages creative problem-solving, critical for thriving in the fast-paced fashion world. You'll also engage in team-based projects that simulate real-world marketing challenges, preparing you for future collaborations in the industry.
With a focus on experiential learning, graduates often embark on careers in retail marketing, brand management, or fashion promotion. The US market emphasizes innovation and adaptability, equipping you with skills that are highly valued in various global contexts. Overall, a Bachelor's degree in Fashion Marketing sets a strong foundation for a successful career while encouraging personal and professional growth.