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44 Fashion Marketing Bachelors Degree Programs


Promoted
Savannah College of Art and Design
B.F.A. in Fashion Marketing and Management
- Savannah, USA
BA
Full time
180 hours
On-Campus, Blended
English
SCAD’s fashion marketing and management program prepares students for dynamic careers in brand building, merchandising, and retail strategy. With guidance from industry mentors, students gain expertise in product development, sustainable supply chains, visual communication, and digital marketing, shaping the future of global fashion.


Promoted
Macromedia University of Applied Sciences
Bachelor Fashion Management
- Berlin, Germany
BA
Full time
6 semesters
On-Campus
English
Study a Bachelor of Arts in Fashion Management. This Management B.A. programme is taught entirely in English at our Macromedia campus in Berlin, Germany.


Promoted
University of Westminster
Fashion Marketing and Promotion BA Honours
- London, United Kingdom
BA
Full time
3 years
On-Campus
English
The new course in Fashion Marketing and Promotion has been designed to cater for creative, passionate and motivated students who want to pursue a creative degree within the fashion industry and develop a solid understanding of business in our digital era.


Mediterranean College
BA (Hons) Fashion Design & Marketing
- Athens, Greece
- Glyfada, Greece
- + 1 more
BA
Full time
3 years
On-Campus
English, Greek
The BA (Hons) Fashion Design & Marketing programme offers an integrated combination of creative design skills and strategic marketing knowledge tailored to the dynamic fashion industry.


IED – Istituto Europeo di Design Milan
BA in Fashion Marketing and Communication
- Milan, Italy
BA
Full time
3 years
On-Campus
English, Italian
Discover how marketing and communication contribute to positioning fashion brands in the market with the Fashion Marketing and Communication course in Milan.
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Academy of Art University
Bachelor of Fine Arts (BFA) in Fashion Marketing
- San Francisco, USA
- Online
Bachelor's degree
Full time
8 semesters
Distance Learning, On-Campus
English
The Fashion Marketing BFA includes both creative and analytical aspects of the fashion industry. It provides insights on global customers and marketplace, marketing and business trends in fashion industry. Students will learn various marketing and promotion techniques to develop, manage and promote brands, products and fashion businesses through a range of hands on projects that address dynamic fashion industry and understanding of consumer.


Bath Spa University
Fast-track counseling
BA (Hons) in Fashion Marketing and Management
- Bath, United Kingdom
BA
Full time, Part time
3 years
On-Campus
English
Fast-track counseling
You'll develop a broad understanding of business management through focused projects in fashion marketing practice that allow you to explore the areas of the industry you're most interested in. You'll also learn about the global environment that supports a range of fashion marketing and management careers.


Heriot-Watt University Dubai
BA (Hons) in Fashion Marketing and Retailing
- Academic City, United Arab Emirates
BA
Full time
3 years
On-Campus
English
Our Fashion Marketing and Retailing programme confidently prepares students for a career within the marketing and retailing industry. Students acquire creative, critical and transferable skills for marketing and retailing, which are fashion-focused yet broad. Students are taught the fundamentals of fashion marketing and retailing and the fashion business. We cover the primary needs of the client and the working brief, the focal point of the product and its appeal to customers/consumers, along with key skills such as merchandising, buying, logistics, promotion, advertising and trends analysis to support the product. Extensive links and collaborations with our industrial partners help students to gain a ‘live’ learning experience. Applicants should have a keen desire and aptitude in art and design areas.


IED – Istituto Europeo di Design Florence
Bachelor of Arts in Fashion Marketing and Communication
- Florence, Italy
Bachelor of Applied Arts
Full time
3 years
On-Campus
English
Making a good product into a successful one: the three-year Undergraduate Programme in Fashion Marketing at IED Firenze will get you into the heart of fashion, probably the most creative and challenging market sector in our society today. We will go through it together, in a way to understand how innovative marketing and communication strategies can really make a difference in a fashion project.


Sustainability Management School
BBA in Sustainable Fashion Management
- Milan, Italy
BBA
Full time
3 years
On-Campus
English
Earn your Bachelor in Sustainable Fashion Management and build a career at the intersection of Fashion Management and Sustainability. This on-campus program at SUMAS blends Fashion Business, Fashion Marketing, and sustainability principles to prepare you for leadership in a rapidly evolving industry. Develop expertise in ethical supply chains, circular design, and responsible brand strategy while gaining a strong foundation in fashion and business.


Heriot-Watt University Dubai
BA (Hons) in Fashion Branding and Promotion
- Academic City, United Arab Emirates
BA
Full time
3 years
On-Campus
English
Fashion Branding and Promotion is a new programme for 2021, a combination of fashion communication, fashion marketing, branding and management. Students develops skills to establish careers in the areas of branding, promotion and advertising, styling and marketing. The programme offers a combination of courses that enable strong design and analytical skills specifically tailored for the demands of the fashion industry:


IED – Istituto Europeo di Design Madrid
Bachelor of Arts in Fashion Marketing and Promotion (HONS)
- Madrid, Spain
BA
Full time
3 years
On-Campus
The BA (Hons) Fashion Marketing and Promotion* combines creative practice, strategic thinking and cultural analysis to develop professionals capable of communicating fashion in a global and digital context. Through disciplines such as styling, art direction, photography, visual merchandising and digital content


Fashion Design Institut
Fashion Marketing oder Management Bachelor (BA Professional)
- Düsseldorf, Germany
Bachelor's degree
Full time
3 years
On-Campus
German
At the internationally oriented Fashion Design Institute, you will receive a highly professional education that is widely recognized in the fashion industry. By working at a French fashion school, you can obtain two qualifications. Upon successful completion of your training, the Fashion Design Institute will award you the Institute Diploma. With this degree, you are already excellently positioned in the fashion industry and all doors are open to you.


Heriot-Watt University Dubai
BA (Hons) in Fashion
- Academic City, United Arab Emirates
BA
Full time
3 years
On-Campus
English
Our Fashion Design programme confidently prepares students for a career within the fashion industry. As well as learning the fundamentals of fashion design, students are taught about key elements of the fashion business, to enable their success in the fashion industry, and acquire creative, critical and communication skills. Extensive links and collaborations with our industrial partners help students to gain a ‘live’ learning experience.


IED – Istituto Europeo di Design Rome
BA in Fashion Marketing and Communication
- Rome, Italy
BA
Full time
3 years
On-Campus
English
During the course, you will develop a strategic vision of the fashion industry and acquire skills in digital marketing, brand identity, integrated communication and retail strategy. You will also focus on the latest technological developments and the values of sustainability and inclusion.


IED – Istituto Europeo di Design Barcelona
Bachelor degree (Hons) Fashion Marketing and Communication
- Barcelona, Spain
BA
Full time
3 years
On-Campus
English
A unique program, taught in English, at one of the best Fashion and Design schools in the world to give aspiring digital professionals the resources they need to create value and make a difference in brand management, marketing and communication.
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Learn more about Fashion Marketing Bachelors degree programs
Studying Fashion Marketing at the Bachelor’s degree level is an exciting way to blend creativity with business strategies in a fast-paced industry. You'll dive into the latest trends, consumer behavior, and branding, preparing you for a vibrant career in fashion.
In these programs, students explore essential topics such as crafting strategic marketing campaigns, understanding fashion history, and utilizing digital marketing tools specific to the fashion sector. The curriculum often integrates hands-on projects that allow students to develop practical skills in market research, visual merchandising, and promotional strategy. As students engage with real-world scenarios, they build confidence in their ability to make informed marketing decisions.
In addition to strong marketing fundamentals, aspirants can expect to learn about consumer analytics, pricing strategies, and global market trends. The emphasis on teamwork and collaboration in project-based learning fosters independence and critical thinking. Graduates typically pursue careers in brand management, retail marketing, or product development, finding roles that value their specialized knowledge in the dynamic world of fashion.