In today's fast-paced world, digital media and marketing managers are at the forefront of shaping future trends. Technologies like blockchain, virtual reality, and artificial intelligence are transforming industries, and professionals in this field need to stay ahead of the curve. The Digital Media & Marketing BSc at the University of Europe for Applied Sciences (UE) prepares students to become visionary leaders.

Learn how to scale international brands and make sound business decisions with our cutting-edge digital marketing degree. This Bachelor course includes integrated projects to strengthen your marketing know-how and build your soft skills.

In business, data is the new oil — it revolutionizes societies and brings people together. Successful management in the digital age requires two skills: championing data science and business analytics in combination with management with a global perspective. This is precisely the combination offered by our BA in Data Science and Business. The program brings together human and artificial intelligence while using progressive teaching concepts to ensure a successful learning journey for all students, regardless of background.

The BA (Hons) Business Management (Marketing) degree will help you develop your understanding of the business world while specialising in marketing. The course will equip students with the knowledge and skills specific to marketing planning, strategy and communications that will lead them to become top professionals in marketing whilst also gaining a strong foundation of knowledge within business.

Are you thinking about launching your career in the world of marketing, but would appreciate an extra year of academic preparation before embarking on a full degree? Then the BA (Hons) Business Management (Marketing) with Foundation Year at our Berlin campus provides everything you need.

In the Multimedia Marketing course, you will learn how to plan and apply new media in marketing in a targeted manner. The focus is on the conception and implementation of multimedia content in the context of online and offline marketing. From situation and target group analysis, target and strategy development to the implementation of specific measures, e.g. website development, search engine optimization, social media marketing to photo and video design, you will be able to use a wide range of methods, procedures and techniques of modern marketing management faced.