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5 Digital Marketing Bachelors Degree Programs in Germany


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University of Europe for Applied Sciences
BSc Digital Media & Marketing
- Berlin, Germany
- Hamburg, Germany
BSc
Full time
6 semesters
On-Campus
English
In today's fast-paced world, digital media and marketing managers are at the forefront of shaping future trends. Technologies like blockchain, virtual reality, and artificial intelligence are transforming industries, and professionals in this field need to stay ahead of the curve. The Digital Media & Marketing BSc at the University of Europe for Applied Sciences (UE) prepares students to become visionary leaders.


SRH University
B.A. International Business Administration - Digital Marketing
- Berlin, Germany
- Hamburg, Germany
BA
Full time
7 semesters
On-Campus
English, German
Learn how to scale international brands and make sound business decisions with our cutting-edge digital marketing degree. This Bachelor course includes integrated projects to strengthen your marketing know-how and build your soft skills.


Berlin International University of Applied Sciences
BA Data Science & Business
- Berlin, Germany
BA
Full time
3 years
On-Campus
English
In business, data is the new oil — it revolutionizes societies and brings people together. Successful management in the digital age requires two skills: championing data science and business analytics in combination with management with a global perspective. This is precisely the combination offered by our BA in Data Science and Business. The program brings together human and artificial intelligence while using progressive teaching concepts to ensure a successful learning journey for all students, regardless of background.
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Arden Study Centre, Berlin
BA (Hons) Business Management (Marketing)
- Berlin, Germany
BA
Full time
3 years
On-Campus
English
The BA (Hons) Business Management (Marketing) degree will help you develop your understanding of the business world while specialising in marketing. The course will equip students with the knowledge and skills specific to marketing planning, strategy and communications that will lead them to become top professionals in marketing whilst also gaining a strong foundation of knowledge within business.


Arden Study Centre, Berlin
BA (Hons) Business Management (Marketing) with Foundation Year
- Berlin, Germany
BA
Full time
4 years
On-Campus
English
Are you thinking about launching your career in the world of marketing, but would appreciate an extra year of academic preparation before embarking on a full degree? Then the BA (Hons) Business Management (Marketing) with Foundation Year at our Berlin campus provides everything you need.
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Learn more about Digital Marketing Bachelors degree programs in Germany
Digital Marketing degree programs at the Bachelor's degree level in Germany offer a unique blend of practical skills and theoretical knowledge, set in a country known for its strong emphasis on applied learning. This discipline is particularly exciting as it blends creativity with data-driven strategies, equipping you with the skills needed to thrive in today’s digital landscape.
Through courses in digital advertising, social media strategies, and consumer behavior analytics, you will learn to craft strategic marketing campaigns that resonate with diverse audiences. The curriculum focuses on hands-on projects and real-world applications, encouraging you to apply concepts directly to tasks similar to those you’ll encounter in the industry. The environment nurtures independent thinking, helping students build confidence as they engage with new perspectives.
Germany's educational approach is characterized by a strong collaboration with local businesses, giving you exposure to industry practices and potential career connections. Graduates often pursue careers in various sectors such as brand management, content creation, and digital analytics, gaining skills that are valuable internationally.