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7 Sports Business Management BA Degree Programs


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EU Business School Switzerland
Bachelor of Arts in Sports Management
- Geneva, Switzerland
BA
Full time
3 years
On-Campus
English
International sponsorship and corporate competition have transformed sports into a multibillion-euro industry. International sports have set trends and redefined boundaries in international politics and cross-cultural communication, as well as trademark rights and financial models. This field requires professionals with specific sports management skills combined with deep business and financial understanding. Students acquire specific skills to meet the challenges of this competitive environment through courses in negotiation, sponsorship, and broadcasting, among others. Students may choose to study either the six-semester program (option 1) with 210 ECTS or the seven-semester program (option 2) with 240 ECTS.


EU Business School Munich
Bachelor of Arts in Sports Management
- Munich, Germany
BA
Full time
3 years
On-Campus
English
The sports market is a multi-billion-euro industry that is expanding as it receives more and more media coverage. Our program is packed with sports management theory, business, entrepreneurial studies, all with an international perspective on the sports world. Enhanced with real case studies, this program provides students with the tools they need in order to launch themselves in the sports market.


Westford University College
BA (Hons) in Sports Business
- Sharjah, United Arab Emirates
- Lagos, Nigeria
- + 1 more
BA
Full time, Part time
3 years
Distance Learning, On-Campus, Blended
English
BA Hons in Sports Business explores a variety of subjects and disciplines including; marketing, sponsorship and PR, sports management, sports digital media, sports events, grassroots, and elite sport. Employability and enterprise are key elements of this program. As such, you will have access to a range of opportunities to engage in work-related learning so that you can put theory into practice, develop professional networks and increase your graduate skill set.
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GBSB Global Business School
Bachelor of Business Administration and Digital Innovation with Sports and eSports in Malta
- Birkirkara, Malta
BA
Full time, Part time
3 years
On-Campus
English
The Bachelor of Business Administration and Digital Innovation with Sports and eSports Management in Malta (hereinafter - Business Bachelor with Sports and eSports Management in Malta) is a multicultural educational program hand-crafted for those transnational students who wish to obtain knowledge and understanding of a variety of concepts within the business of sports and from a truly global prospective. The Business Bachelor with Sports and eSports Management is offered entirely in English and is perfect for those who dream of starting their career in sports management and working internationally.


Keele University
BA (Hons) in Sports Business Management
- Keele, United Kingdom
BA
Full time
On-Campus
English
This program focuses on giving students a solid foundation in the sports business industry, covering areas like marketing, sponsorship, event management, and digital media. It aims to develop practica...


University of Lincoln
BA (Hons) Sports Business Management
- Lincoln, United Kingdom
BA
Full time
3 years
On-Campus
English
Sport is a social and economic phenomenon and this degree has been designed to examine critically the business decisions that shape this lucrative global industry. From the outset, the programme focuses on the business and management of the sports sector and explores the culture, policy, impact, and delivery of sporting opportunities, particularly in a commercial context. It aims to develop student's skills for the critical analysis of sports, sport spaces, products, services, and operations.


Arizona State University
BA in Business (Sports Business)
- Central City, USA
- Tempe, USA
BA
Full time
On-Campus
English
The Bachelor of Arts in Business with a specialization in Sports Business provides students with a comprehensive understanding of the sports industry, combining core business principles with specializ...
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Learn more about Sports Business Management BA degree programs
A Sports Business Management degree program at the Bachelor's level offers you a dynamic introduction to the sports industry, combining business acumen with a passion for sports. You'll explore how various sectors within sports, such as marketing, finance, and event management, work together to drive success.
Through courses in sports marketing, contract negotiation, and sports finance, you'll develop essential skills like crafting strategic marketing campaigns, analyzing financial data specific to sports entities, and managing sports events effectively. Students build confidence as they engage with new perspectives on industry operations and trends, fostering an environment that emphasizes independent thinking.
In addition to academic growth, internships or practicum opportunities often allow students to gain practical experience, working alongside industry professionals. Graduates find themselves well-prepared for roles such as sports marketers, event managers, and financial analysts for athletic organizations, equipping them with skills applicable in the diverse field of sports business.