This programme aims to enable students to become "graduates of choice" for a rapidly changing global fashion design industry, and to equip graduates to enter the world of work at a professional level, who can intelligently and skilfully engage with emerging issues and opportunities, particularly in Mainland China. It also aims to develop students' creative and practical abilities, and provides a sound grounding in the theoretical and technical aspects of the subject, enabling them to become masters in making, driven by informed conceptualisation.