This dynamic programme in Advertising, PR and Branding directly responds to an ever-changing business and technology environment. Our degree was developed with industry partners to provide you with the skills you need to succeed. It responds to the new ways people consume, creates and share content in the digital era, and recognises that the creation and management of brands are crucial skills for those working in advertising and public relations.

The Bachelor of Arts in Communication – Public Relations will prepare you to deliver your PR messages effectively within the modern communications environment. As the nature and channels of communication rapidly evolve, professionals in the industry need to be prepared to adapt to different communication forms, styles, and outlets, in order to transmit their message. This program will teach you how to craft, deliver and position your PR messaging to maximum effect and to operate successfully as a public relations professional in an ever-changing communications context.

The College of Media and Mass Communication offers a Public Relations specialization that influences our activities and lives inescapably. This program will equip students with the skills to obtain lucrative positions at the state level, in international organizations, in different categories and capacities such as business entrepreneurs, public relations officers, policy analysts, market researchers, and lawyers, as well as in the education sector. The core idea is to offer the program so as to develop the students' understanding in the field of communications along with real-world experience in writing, research, and campaign planning, as well as preparing the students to apply their problem-solving abilities. In addition to the internship requirements, these skills will assist students to accurately access ideas and construct answers to complex theoretical questions by developing logical arguments based on empirical evidence.