4 On-Campus Media and Marketing BA Degree Programs in Switzerland

Digitalization is continually expanding horizons. In addition to startups and new ventures, established businesses are also going digital to appeal to new generations and adapt to modern technologies. They all need entrepreneurial innovators who can come up with creative solutions that are also practical and applicable. Through this program, young business leaders will develop the skills, adaptability, and curiosity not just to keep up with evolution, but also to think ahead and drive change.

Upon successful completion of the study program students receive an international private Bachelor in Communication Studies degree awarded by the school's headquarters in Zurich, Switzerland, based on the recommendation of the faculty of the local campuses where credits were earned.

Upon successful completion of the study program students receive an international private BIM - Bachelor in International Management - Design Management degree awarded by the school's headquarters in Zurich, Switzerland, based on the recommendation of the faculty of the local campuses where credits were earned.

The Bachelor's degree in Marketing & Digital Media provides you with application-oriented knowledge and qualifies you as an expert in digital media in marketing practice. Media competence, strong communication skills, and entrepreneurial thinking: the part-time course “Marketing & Digital Media” prepares you specifically for a responsible position as a specialist in multimedia marketing. A special focus is on the new media and the development of marketing campaigns in digital media (e.g. social media marketing, etc.).