This programme aims to provide students with a theoretical framework for understanding and evaluating mass communication channels and their impact on public relations practices. This programme aims to sharpen students’ creative thinking and writing skills as well as, enhance their interest in understanding current public relations situations and trends.

Communication is the most important skill any leader can possess. In our modern, tech-saturated climate of constant news and stimulation, the importance of clear, powerful communication cannot be understated. With a mass communication degree, you’ll be poised to mold minds, manage crises, enact change, and shape the conversations that define our world.

Mass communication is constantly changing. New technology, new methods of communicating, new styles, and new trends make up the world of mass communications. Lindenwood University will provide you with the background and theories of mass communication along with up-to-date knowledge needed to succeed now and in the future. The Lindenwood University Mass Communications program is not only classroom learning but also experiential learning. You will have hands-on experience in the field or in the studio, having the chance to apply your classroom knowledge in an environment that is made for on-the-job training. You will learn basic skills expected of mass communication professionals, like creating and maintaining web pages; shooting, editing, and uploading video; basic reporting; and how to write professionally for electronic media. The Lindenwood Mass Communications program will also provide you with the knowledge and critical thinking skills to help you make professional and ethical decisions in the professional world.

The Mass Communications (BA) with emphasis in Media Arts and Production requires 78 credit hours. 57 core credit hours of mass communications coursework, plus an additional 21 emphasis area credit hours

Learn the sales and advertising realm of media with a Mass Communications (BA) with emphasis in Media Management and Sales at Lindenwood.