80 Marketing BA Degree Programs in USA

SCAD’s fashion marketing and management program prepares students for dynamic careers in brand building, merchandising, and retail strategy. With guidance from industry mentors, students gain expertise in product development, sustainable supply chains, visual communication, and digital marketing, shaping the future of global fashion.

Blend creativity and tech with a BA in AI Marketing & Design. Master AI tools to craft smart campaigns, enhance UX, and tell data-driven brand stories. Gain hands-on experience and shape the future of marketing through innovation and design.

The Marketing program at Loras combines active learning and real experiences with a flexible curriculum and an integrated global perspective. As a Marketing major, you’ll combine active learning and real experiences with a flexible curriculum incorporating an integrated global perspective. This produces well-prepared and valued graduates to meet employment demand that’s expected to rise by about 30% for marketing roles through 2022.

Few professions have changed more over the past decade than marketing. In this digital age, marketing has evolved and grown beyond just promoting a business or selling a product through advertising. People who work in marketing have two interrelated jobs—to sell to clients what they are looking to buy and to educate clients as to what is available for sale.

The public relations, advertising, and integrated marketing communication program at Thiel College is a joint venture between the Department of Media, Communication, and Public Relations and the Department of Business Administration and Accounting. Students will take a variety of courses in public relations, advertising, integrated marketing communication, interpersonal communication, media, accounting, business management, computer information systems (CIS), and economics.

At SCAD, you'll master advertising through copywriting, art direction, digital production, and brand marketing. In a dynamic, collaborative environment, students win top industry awards and alumni shape the world’s biggest brands. SCAD’s creative approach prepares you for success in innovative advertising.

The Public Relations concentration is designed to provide students with knowledge of public relations as a professional practice. Students examine both the theory and application of public relations, with opportunities for hands-on experience with Charlotte area companies and organizations, and the planning and implementation of public relations campaigns.

Telling the organization’s story. Learn the theories behind effective public communication, explore publication design and feature writing, and analyze publicity methods in organizations and cases and campaigns in public relations. Rider’s B.A. in Public Relations will give you the tools behind effective public communication.

The program provides a broad understanding of the American business system and establishes a base for good citizenship in our democratic society, as well as teaches basic business principles and fundamental skills essential for success in either a large or small business.

The Public Relations major at Loras prepares students to work in a variety of professional fields including entertainment, politics, event planning, sports promotion, and community relations. Students learn the necessary skills to complete amazing internships, conduct relevant research, understand audiences, and secure future employment. Additionally, students have access to a digital learning lab with creative computer software programs to prepare them for the ever-changing technological expectations of the industry.

In the BA in Integrated Marketing and Communications, you will receive a highly beneficial blend of modern marketing, professional communications, and business practices rarely found in one major.

The Bachelor of Arts in Marketing is designed to give students a strong foundation in marketing principles and business concepts. The program covers areas like consumer behavior, marketing strategy, a...

The Business Administration – Marketing Concentration undergraduate program provides students with a comprehensive understanding of marketing principles and practices essential for success in various ...

Bachelor of Science in Business Administration - Marketing prepares you with relevant skills that keep organizations running smoothly. You will focus on hands-on problem-solving, case studies, group work, and interaction with community professionals—giving you the team-building skills and technical competencies to excel in your field.

The new concentration in Marketing Methods extends underlying principles taught in marketing major courses, emphasizing different strategies and tactics necessary to effectively conduct marketing communications.