The public relations, advertising, and integrated marketing communication program at Thiel College is a joint venture between the Department of Media, Communication, and Public Relations and the Department of Business Administration and Accounting. Students will take a variety of courses in public relations, advertising, integrated marketing communication, interpersonal communication, media, accounting, business management, computer information systems (CIS), and economics.

Alderson Broaddus University’s Bachelor of Arts degree in integrated marketing communication (IMC) prepares students to effectively market to and communicate with business customers in a variety of contemporary platforms-advertising, public relations, event planning, emerging communication technologies, community relations, visual communication, branding, and more.

Visual Communication and Experience Design is a field of study that focuses on creating visual designs that communicate messages and create positive user experiences. It involves the study of visual communication, graphic design, user experience design, and human-computer interaction.

In the BA in Integrated Marketing and Communications, you will receive a highly beneficial blend of modern marketing, professional communications, and business practices rarely found in one major.

Public Relations and Digital Media is a field of study that focuses on the use of technology and digital media to create and maintain a positive image for an organization or individual. It involves the study of public relations, digital media, marketing, and communication, and their practical application in various settings.

If you love business and the creativity that drives it, then advertising is for you. Develop an array of experience from copywriting to account and media planning, from integrated marketing communication to advertising campaigns.

Enhance your ability to write and communicate strategically with the online Bachelor of Arts in Public Relations from William Paterson University. This career-advancing program focuses on key public relations concepts like strategic communication, digital and social media communication, crisis and reputation management, and corporate social responsibility.

If you want to provide people with information that is important in their daily lives, then a journalism and public relations program might be the right fit for you.

Business Administration will provide you with a broad overview of essential business management theory in the core areas of finance, marketing, and management. Our program prepares you for employment and advancement within a company, for entrance into graduate school, or for launching your own business.

The Bachelor of Arts degree in Marketing Communications is designed to provide graduates with the skills necessary for a business or communications career. This degree encourages students to develop a biblical worldview related to issues that impact the business environment at both a macro and a micro-level.

Home to hundreds of agencies and client companies representing some of the world’s most recognizable brands, Chicago is a major hub for advertising and public relations, second only to New York. Loyola’s close proximity to both major agencies and the brands they represent, gives students the opportunity to get first-hand exposure to the industry. Working Ad/PR professionals routinely visit Loyola to give presentations, attend professional panels, and provide career guidance to our students. Many faculty members are also Ad/PR professionals, ensuring students learn relevant, real-world applications.

This dual-track program exposes students to research-based strategic planning, development of creative materials for multiple communications platforms, and innovative uses of media for promotion, all grounded in persuasive practice ethical and moral principles.