2 Marketing Communication BA degrees in United Arab Emirates
- BA
- Asia
- United Arab Emirates
- Journalism and Mass Communication
- Communication
- Marketing Communication
2 Marketing Communication BA degrees in United Arab Emirates
De Montfort University Dubai
Advertising and Marketing Communications BA (Hons)
- Dubai, United Arab Emirates
BA
Full time
3 years
On-Campus
English
This course is aimed at preparing you for a career in a wide range of marketing communications disciplines. Our accredited course combines the strategic side of marketing with the application of cutting-edge theory and techniques in creative areas such as social media, influencer marketing and campaign planning.
American University in the Emirates
Bachelor of Arts in Media and Mass Communication – Integrated Marketing Communication
- Dubai, United Arab Emirates
BA
Full time
8 semesters
On-Campus
English
Integrated Marketing Communication is designed to provide a unified targeted market message, through tools such as marketing, advertising, personal selling, branding, and sales promotion. This program is delivered both with a local and international framework giving students the opportunity to gain an appreciation of national and international perspectives on many aspects of professional life. This includes awareness of regional and international digital media context, cultural inclusivity, exposure to international communication and marketing perspectives, and familiarity with the crossover of various types of communication. The academic bedrock of this specialization allows a clear understanding of communication roles in advertising and marketing in the context of a career-oriented choice of ‘Integrated Marketing Communication’ for students.
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Popular Journalism and Mass Communication Communication Marketing Communication degree types
Popular study format
BA Degrees in Journalism and Mass Communication Communication Marketing Communication
Students pursuing an education in marketing communication learn about consumers and how to market to them effectively. Most programs will include communication execution across various vehicles such as mobile, digital, print, media and social marketing.
The United Arab Emirates is a federation of seven emirates on the eastern side of the Arabian peninsula, at the entrance to the Persian Gulf. Much of the work force in the UAE are foreign expatriates - hence the country's population makeup being so diverse, with Emirati citizens being a minority in their own country.
Earning a Bachelor of Arts (BA) degree is an academic achievement upon completing a series of courses over the course of three or four years. The subjects that are studied in order to earn this degree vary widely under the disciplines of the liberal arts and sciences.