163 Marketing and Branding BA Degree Programs

The BA (Hons) in Business Management (Marketing) program gives students the tools and entrepreneurial mindset to excel in today’s postmodern marketing environment. Students will be introduced to the fundamentals of the field and understand how marketing functions within the different departments of real businesses and with customers.

Study a Bachelor of Arts in Brand Management. This Media Management B.A. programme is taught entirely in English at our Macromedia campuses in Berlin and Munich, Germany.

The BA (Hons) Business Studies programme provides each student with comprehensive knowledge and understanding of modern business studies subjects and establishes a firm foundation for the development of a career in the business profession. The programme is structured in a way that provides each student with the opportunity to study for either a general or a specialist Honours degree in Business Studies. The programme offers students the choice of four options for the completion of their Honours Degree. These pathway study options are Bachelor of Arts (Honours) Business Studies – ( without specialism ); Bachelor of Arts (Honours) Business Studies – (with Accounting and Finance specialism); Bachelor of Arts (Honours) Business Studies – (with Marketing specialism); Bachelor of Arts (Honours) Business Studies – (with Management – Human Resource Management specialism).

The BA (Hons) Marketing develops marketing knowledge and practical skills across digital marketing, campaign development, sustainable and ethical branding, data management, emerging technologies and global marketing. Students can tailor their studies through optional modules and gain opportunities for professional placements, live projects and industry engagement.

The BA in Marketing provides students with a firm base in the core conceptual fields, including market dynamics and consumer behavior theories, marketing strategy scope, and specific operation fields such as communication and branding efforts and distribution/value chain/demand management.

On this 100% online and part-time BA (Hons) Business and Marketing, you will explore a wide range of essential business and marketing topics and gain key skills which you can use in your current role from day one. As the consumer marketplace becomes increasingly crowded with international trade now commonplace, it is important for companies to stand out from the competition. Through this online BA (Hons) Business and Marketing, you will develop your practical skills, enhance your ability to produce effective marketing communications and learn how to differentiate your product or service offerings.

The distance learning BA program in Marketing & Communication combines business administration and management principles with topics from the communications and marketing industry. Content includes, among other things, digital brand communication, brand management, advertising, rhetoric, and communication.

This bachelor's degree program covers all key aspects of online marketing and the marketing mix, from the conception of marketing strategies and their planning to the implementation and monitoring of online campaigns. Students learn the fundamental concepts of online marketing from areas such as digital transformation, big data management, social media marketing, search engine marketing, and business intelligence.

The BA (Hons) Media Communications and Publishing is a combined-honours degree covering media, communication and publishing across print, digital and emerging media. Students develop skills in copy-editing, proofreading, book and magazine production, marketing strategy, content creation, journalism, social media and Adobe Creative Suite, while working on industry briefs and client projects.

The Global College Malta BA in Marketing blends management studies with a focus on marketing, digital media, and market intelligence. Gain critical, analytical, and communication skills, preparing you for diverse career paths in both public and private sectors.

Thinking about and optimizing company performance and processes from the customer's perspective: that's what you'll learn in this online Bachelor's degree in Marketing. Translating customer wishes and needs into company offerings requires more than just gut feeling. Using conceptual methods, students learn how to consistently align a company with the market. Their skills range from analyzing markets and assessing market potential to configuring marketing using relevant tools and implementing marketing controlling. With this Bachelor's degree in Marketing, graduates have numerous career opportunities in fields such as marketing, advertising, sales, PR, market research, and product management. They can work in companies of all sizes and across various industries, including entertainment, retail, technology, healthcare, and many others. Furthermore, it provides a solid foundation for advanced Master's programs such as a Master of Arts in Marketing, Sales, or Business Administration.

On the BA (Hons) Music Marketing degree, you’ll develop your dynamic music business and marketing skills across all facets of the music industry. You’ll master the ability to devise, plan and execute high-impact music marketing strategies to reach global audiences and really stand out from the crowd.

The bachelor's degree program provides knowledge in online marketing, digital transformation, social media marketing, search engine marketing, big data management, and business intelligence. Students learn to develop, implement, and monitor digital marketing strategies and campaigns, as well as to analyze data and markets.

This course prepares you for a career in design marketing in the creative industries. You will develop the practical and analytical skills needed to create marketing materials and design user experiences across different media and digital environments.

This part-time online bachelor's degree program provides knowledge in marketing management, market analysis, marketing tools, sales, and marketing controlling. The degree opens up career opportunities in marketing, advertising, sales, public relations, market research, and product management.

A marketing job is one of the most exciting and challenging jobs you can have, and Business Management and Marketing is the course to prepare you for it. This degree course will prepare you for a great career in marketing. You will learn about contemporary issues in marketing (whatever they may be at the time) throughout the degree, making sure you’re in touch with the latest developments in marketing.

This combined-honours degree brings business management and media communications together, with a focus on digital innovation, creative strategy, marketing, public relations, social media management, inclusive business and sustainability. Students develop practical skills through campaigns, business and strategy reports, podcasts, videos and work with industry partners.

What do marketing professionals really do? How can you use marketing in non-commercial contexts for social good? What new challenges and opportunities arise on the online and global stage? In this specialist route available in our BA (Honours) in Business Management (Marketing) degree, you'll develop an interdisciplinary perspective on the management of business organisations and build specialised knowledge and skills in marketing practice.