142 Marketing and Branding BA Degree Programs

The BA (Hons) in Business Management (Marketing) program gives students the tools and entrepreneurial mindset to excel in today’s postmodern marketing environment. Students will be introduced to the fundamentals of the field and understand how marketing functions within the different departments of real businesses and with customers.

The BA in Marketing provides students with a firm base in the core conceptual fields, including market dynamics and consumer behavior theories, marketing strategy scope, and specific operation fields such as communication and branding efforts and distribution/value chain/demand management.

Blend creativity and tech with a BA in AI Marketing & Design. Master AI tools to craft smart campaigns, enhance UX, and tell data-driven brand stories. Gain hands-on experience and shape the future of marketing through innovation and design.

On this 100% online and part-time BA (Hons) Business and Marketing, you will explore a wide range of essential business and marketing topics and gain key skills which you can use in your current role from day one. As the consumer marketplace becomes increasingly crowded with international trade now commonplace, it is important for companies to stand out from the competition. Through this online BA (Hons) Business and Marketing, you will develop your practical skills, enhance your ability to produce effective marketing communications and learn how to differentiate your product or service offerings.

The Bachelor of Arts in Journalism and Media Studies offers a modern and interdisciplinary education combining a standard journalism curriculum with courses in media and film studies, with a focus on marketing and public relations. Graduates receive a globally recognized degree, accredited in the US and EU, and earn it in three years instead of four.

This bachelor's degree program covers all key aspects of online marketing and the marketing mix, from the conception of marketing strategies and their planning to the implementation and monitoring of online campaigns. Students learn the fundamental concepts of online marketing from areas such as digital transformation, big data management, social media marketing, search engine marketing, and business intelligence.

Want to study business while also delving deeper into marketing? Our Business and Management (Marketing) degree provides a grounding in the theory and practice of modern marketing and will support you in developing specialist marketing skills alongside a general business degree.

The Global College Malta BA in Marketing blends management studies with a focus on marketing, digital media, and market intelligence. Gain critical, analytical, and communication skills, preparing you for diverse career paths in both public and private sectors.

Thinking about and optimizing company performance and processes from the customer's perspective: that's what you'll learn in this online Bachelor's degree in Marketing. Translating customer wishes and needs into company offerings requires more than just gut feeling. Using conceptual methods, students learn how to consistently align a company with the market. Their skills range from analyzing markets and assessing market potential to configuring marketing using relevant tools and implementing marketing controlling. With this Bachelor's degree in Marketing, graduates have numerous career opportunities in fields such as marketing, advertising, sales, PR, market research, and product management. They can work in companies of all sizes and across various industries, including entertainment, retail, technology, healthcare, and many others. Furthermore, it provides a solid foundation for advanced Master's programs such as a Master of Arts in Marketing, Sales, or Business Administration.

On the BA (Hons) Music Marketing degree, you’ll develop your dynamic music business and marketing skills across all facets of the music industry. You’ll master the ability to devise, plan and execute high-impact music marketing strategies to reach global audiences and really stand out from the crowd.

This course prepares you for a career in design marketing in the creative industries. You will develop the practical and analytical skills needed to create marketing materials and design user experiences across different media and digital environments.

A marketing job is one of the most exciting and challenging jobs you can have, and Business Management and Marketing is the course to prepare you for it. This degree course will prepare you for a great career in marketing. You will learn about contemporary issues in marketing (whatever they may be at the time) throughout the degree, making sure you’re in touch with the latest developments in marketing.

What do marketing professionals really do? How can you use marketing in non-commercial contexts for social good? What new challenges and opportunities arise on the online and global stage? In this specialist route available in our BA (Honours) in Business Management (Marketing) degree, you'll develop an interdisciplinary perspective on the management of business organisations and build specialised knowledge and skills in marketing practice.

The Internet is transforming companies, requiring specialized professionals in web, Marketing and e-commerce. This course offers tailor-made training for the digital era.

Marketing lies at the heart of every successful business. By engaging with and understanding the customer’s needs, marketing managers influence the development of products and services, providing advice on the best point of sale and recommending the most competitive price. They identify and make sure the target market knows what’s on offer – in increasingly more creative and dynamic ways. You can also boost your employability by gaining additional qualifications with the Institute of Data and Marketing (IDM) and/or the Chartered Institute of Marketing (CIM) – our status as a CIM Graduate Gateway institution entitles you to apply for exemptions from modules on its professional qualifications, while you can gain IDM’s Award in Digital Marketing during the Digital Marketing Essentials module. Since our marketing degrees share a common first year, you get to experience all the main areas in marketing whilst retaining the flexibility to change course at the start of your second year. Incorporating the latest marketing strategy, tools and techniques, the modules you study will develop your understanding of the theoretical and practical aspects of all areas of marketing. You will gain awareness of the global, cultural, social, economic and ethical professional environment within which marketers now operate. Acknowledging the importance of digital techniques and social media marketing, you’ll have access to our new digital marketing lab, Switch 23, which is set up to mimic a creative agency with a large touch screen that students can connect to using laptops and mobile phones.

APU's BA (Hons) in Marketing Management with a specialism in Digital Marketing degree is designed to provide you an edge with the latest technologies that are in line with the Industrial Revolution 4.0.