APU's BA (Hons) in Digital Advertising degree is designed to provide you an edge with the latest technologies that are in line with the Industrial Revolution 4.0.

BA (Hons) Marketing program equips students with the requisite knowledge and develops skills and competencies in Marketing in a globalized and digitalized world. Students will learn market research and analytics, e-marketing, marketing plans and strategies, and customer relationship management in a challenging and socially networked environment.

BA (Honours) in Graphic Design program develops students’ distinctive personal visual styles through exciting and challenging practical and theoretical projects. Students will be equipped with essential professional, creative, intellectual, and technical skills.

BA (Hons) Business Management program equips students with a broad spectrum of knowledge in business management, marketing accounting, and finance. It exposes students to globalization and sustainability issues, workforce diversity management, supply chain management, human resource management, risk management, and enterprise management.

APU's BA (Hons) in Business Management with a specialism in Digital Leadership degree is designed to provide you an edge with the latest technologies that are in line with the Industrial Revolution 4.0.

APU's BA (Hons) in Business Management with a specialism in E-Business degree is designed to provide you an edge with the latest technologies that are in line with the Industrial Revolution 4.0.

APU's BA (Hons) in Marketing Management with a specialism in Digital Marketing degree is designed to provide you an edge with the latest technologies that are in line with the Industrial Revolution 4.0.

BA (Hons) Interior Architecture and Design program focuses on the design and development of internal spaces with an emphasis on the relationship between architectural context and designed interior. It equips graduates with relevant knowledge and creative skills to be professional interior designers or interior architects.

APU's BA (Hons) in Accounting and Finance with a specialization in Taxation degree is designed to provide you an edge with the latest technologies that are in line with the Industrial Revolution 4.0.

APU's BA (Hons) in Accounting and Finance with a specialism in Forensic Accounting degree is designed to provide you an edge with the latest technologies that are in line with the Industrial Revolution 4.0.

APU's BA (Hons) in Accounting and Finance with a specialism in Forex and Investments degree is designed to provide you an edge with the latest technologies that are in line with the Industrial Revolution 4.0.

Animation is one of the fastest-growing industries worldwide. It has been a huge technological development in the last decade, from traditional 2D hand-drawn to digital 3D animation. In today’s digital world, the application of animation isn’t simply restricted to films. It facilitates exciting career opportunities in various sectors like Advertising, Print media, TV production and Gaming.

Students will be equipped with knowledge and understanding of historical events and global development in the field of international relations. Besides, students will also be exposed to political ideologies, issues in world politics, the impact of major revolutions in international affairs as well as the issues related to sustainability and environmental politics.

Students will learn fundamental skills required by every tourism management professional, and the basic understanding of the context within which businesses operate - Management, Law, Economics, Entrepreneurship, Marketing, People Management, and Accounting, with a specific focus on issues involved in managing services.

As the 4th Industrial Revolution (IR4.0) takes over the world, we are seeing an upward trend of the amalgamation of Digital Technology with Business. As businesses infuse digital technology within their operations, Digital Transformation elevates customer experience, and transforms business models and operating models within the organization.