4 Journalism, Media, and Mass Communication BA Degree Programs in Bowling Green USA

Accredited by the Accrediting Council on Education in Journalism and Mass Communications (ACEJMC) and certified by the Public Relations Society of America (PRSA), the Public Relations major emphasizes applied research, data and analytics, strategic campaign planning, targeted written communications, digital storytelling, and ethical practice. Public relations is a planned process to influence attitudes and behavior using strategic communications. We prepare students for a career in public relations/strategic communications with skills in critical thinking, writing, digital analytics, research, program planning and management, creative problem solving, and relationship building with key publics. Those publics include media, consumers, employees, government, opinion leaders, communities, and many more.

The world of journalism is changing. However, the need for excellent journalists is not. The major in journalism grounds its curriculum in the skills that all employers within the news media and professional communications want: strong writing and editing skills; excellent storytelling skills; the ability to find and process complex information, and share it in a way that helps others understand it; and the ability to deal on a face-to-face basis with diverse audiences.

The Corporate and Organizational Communication major prepares students to understand and apply communication theories and concepts that explain human interaction in the workplace and guide the formulation of messages for the organization and its constituencies in a wide range of situations. Students investigate how individuals influence and are influenced by organizations and their members as well as how stakeholders personal communication competencies affect participation in and quality of organizational life and society. In a pre-professional program, students engage in a solid core of organizational communication courses and are exposed to complementary courses focusing on message strategy, human relations, critical thinking, and proficient writing.

Western Kentucky University's Broadcasting program provides an opportunity for students to combine classroom learning with hands-on practical media experience. We take pride in our student media, including the Newschannel2 newscast, Extra Point TV sports show, Revolution 91.7, RedZone, and the WKU Storm Team. Please take a moment to browse our site for more information on our curriculum, state-of-the-art facilities, and amazing student-run media. The major in broadcasting (reference number 726) requires a minimum of 45 semester hours and leads to a Bachelor of Arts degree.