The program in BA in Communication and Media Science, with a Digital Media and Public Relations specialization at Pécs, prepares students for effective work in the fields of professional journalism (of traditional, electronic, and online kinds), and Public Relations, advertisement, and organizational communication. The program lays great emphasis on practical training in media production and the development of students’ soft skills (empathic and assertive communication, teamwork, flexibility, creativity) and digital self-management capabilities.

The Communication and Media Studies BA will provide you with invaluable insight into the workings of the media and the fundamentals of communication strategies, while also exploring the impact of these on corporate operations. During the program, you will learn how to communicate effectively in any situation, confidently use digital communication tools, excel at content creation, and independently manage tasks related to campaign planning, and reputation and crisis management.

The aim of the program is to train communication professionals who are familiar with the institutions and institutions of the various stages of communication. They know the spheres of social communication, the structure of institutions operating here, the major institutions of communication and media, the operation of communication and media. With their acquired knowledge, abilities and attitudes, they are fully capable of communicating at institutions in communication. They are ready to continue their studies in Master's studies.

The objective of the degree is to train communication experts knowledgeable about the institutions and institutional systems in the various fields of communication. They are knowledgeable regarding the areas of societal communication, the structures of institutions in these areas, the primary institutions of communication and media, and the inner workings of communication and media.

Communication matters because connection matters. Being a professional communication expert requires a wide range of skills and competences as well as a background in various fields of study. For this reason, communication programmes offer an exceptionally colourful, multi-disciplinary curriculum devised to provide instruction in a variety of subject areas.

Communication and the media have become an integral part of our everyday life. They are not only indispensable for work but they play an essential role in almost every activity imaginable. The latest developments in technology provide an opportunity for an immediate reaction to any event. Therefore, new applications, such as Web 2.0 based technology, are of paramount importance for us.

Media designers are the polyhistors of the 21st century. In the age of constant technological revolution their role is not only to follow, but to shape that with artistic sensibility: to make the new digital world digestible for us, from the World Wide Web, through the post-production of films to game development.