AUR’s BA in Communication Digital Media offers a mix of theoretical foundations and practical know-how for you to thrive in the global communications industry, from social media to PR, online journalism, and advertising.

The media & journalism major offers and requires a variety of foundational and skills courses to help prepare students to enter the “real world” of media. The blending of media law and media ethics with hands-on skills is inherent in the courses offered in this major. The digital and print media track is designed for students planning to work in digital-only news media, newspapers, magazines, newsletters, and news services (such as Associated Press), and their digital media (websites, social media, and mobile media).

Become a specialist in Digital Media and pursue a creative career in media and journalism in multinationals, governments, and international organizations. Students have an option of achieving two bachelor's degrees simultaneously in 3 years in Geneva: a BA in Digital Media from IIG and the BSc (Hons) Business Management degree awarded by the University of Plymouth, UK.

Our BA Honours Digital Media programme has been designed in consultation with industry to provide students with a curriculum which meets the practical, technical and theoretical demands of a career in the fast-paced creative industries.

The BA (Hons) Acting for Stage, Screen Digital Media undergraduate course offers rigorous and multi-faceted training that prepares you for the demands of the professional acting industry.

Journalism is an important, exciting and dynamic field. It tells us about ourselves. The platforms through which we tell our stories are evolving, and in UL we offer students a chance to engage with and deliver stories across all digital and social media platforms. We help develop real-world practical and critical thinking skills in students so that their journalism is informed by a balanced sense of justice, accuracy and life-experience. Over the four years our students will:

Gaining a specialist skillset that includes understanding the external and internal context and purpose of a myriad of media fields, as well as proficiency in cutting-edge digital tools! With the completion of your studies, you have what it takes to contribute to the development of innovative media content and media applications that responds to the need of companies, (broadcasting) agencies, and not-for-profit organizations in a role as: Company founder in Media and Communication, Editor, Media Designer, Producer, Social Media Manager, Marketing Manager, Market and trend researcher, PR staff, and many more.

Digital Communication Consumers have become active participants in the digital world, blurring the line between company and customer. Media today is driven by strong brands, social media campaigns, and individual influencers that establish and propel relationships with target audiences. This ongoing dialogue is the key to reaching new customers and solidifying relationships with existing ones.

You’ll graduate as a qualified communication professional skilled in producing digital storytelling for client branding or news. Learn to effectively articulate your message and attract your audience’s attention. Create strategic content for clients, nonprofits, publishers, and agencies.

The Graphic Design and Digital Media program prepares students to practice graphic design professionals. The program emphasizes critical thinking and active discovery and enables students to work in any medium necessary in order to creatively propose and solve design problems.

As a digital content creator, you can be at the forefront of modern digital marketing. The digital media landscape is rapidly and constantly changing. As a professional content creator, you will need more than just the ability to produce a single type of content; you will have to understand the how and why of using a variety of media platforms together and then having the skills to produce compelling content across the entire range of digital media ranging from video and podcasts to social media, email, and websites.

The growing use of digital content has made society demand new ways of collaborating, communicating, and learning through new digital technologies, particularly in the media and entertainment industries. This requires creative, innovative professionals who can produce digital audiovisual and interactive artistic content to drive the use of these technologies. As a B.A. in Digital Art, you will have the technical skills, with a human and artistic orientation, to generate art and technology in diverse settings.

This course looks to equip you with the theoretical and practical skills needed to work in the creative industries. The course runs alongside our degree in Film and Screen Media and is taught by industry-expert academics, some of whom are experienced film and television producers and screenwriters.

Students majoring in MMDC will stand at the intersection of academic worlds, borrowing from literature, history, mathematics, and computer science to develop skillsets and research methods that resonate in the future-forward workplace.

Throughout the history of cinema, Rome has enticed filmmakers, featuring as the backdrop – and sometimes the starring character – of countless iconic productions, from epic dramas to romantic comedies to documentaries. AUR’s Film program is unique in being the only degree program of its kind to be taught in English and based in Italy, with the added bonus of having its seat in a city so important to the subject.