Programs in data analytics tend to focus on topics such as gathering and interpreting data, website tracking codes, marketing campaigns and program management. Courses may also focus on the integration of analytics with other facets of the business world.

Earning a Bachelor of Arts (BA) degree is an academic achievement upon completing a series of courses over the course of three or four years. The subjects that are studied in order to earn this degree vary widely under the disciplines of the liberal arts and sciences.