Fashion Branding and Promotion is a new programme for 2021, a combination of fashion communication, fashion marketing, branding and management. Students develops skills to establish careers in the areas of branding, promotion and advertising, styling and marketing. The programme offers a combination of courses that enable strong design and analytical skills specifically tailored for the demands of the fashion industry:

This program offers students a comprehensive foundation in the dynamic fields of advertising, public relations, and branding where cutting-edge technology and creative thinking come together to shape the future of marketing. As key components of communication and marketing strategies and vital to the functioning of the creative industries, pursuing a degree in this subject opens up numerous thrilling career prospects in the realms of digital marketing, advertising, and cutting-edge branding initiatives.

Do you think strategically and are you interested in data? Do you want to change the marketing of the future? Learn to position brands, plan campaigns and reach target groups. Start your future in the marketing industry with us!

This dynamic programme in Advertising, PR and Branding directly responds to an ever-changing business and technology environment. Our degree was developed with industry partners to provide you with the skills you need to succeed. It responds to the new ways people consume, creates and share content in the digital era, and recognises that the creation and management of brands are crucial skills for those working in advertising and public relations.

Study a Bachelor of Arts in Brand Management. This Media Management B.A. programme is taught entirely in English at our Macromedia campus in Berlin, Germany.

Do you have a feel for design and are you interested in graphic and communication design? In this course you will learn to translate your creative ideas into visual communication – with classic design tools and new technologies such as artificial intelligence (AI).

Study (B.A.) Advertising & Brand Communication in Berlin and learn to understand people and their needs. Learn how to strategically evaluate, conceive and design creative ideas for companies, brands, and products while communicating in a targeted way.

Study our BA (Hons) Fashion Communication and Branding degree at ARU, and develop the skills, understanding and knowledge that are critical to international fashion design and business functions. You’ll gain a broad understanding of the fields of fashion, branding, journalism, PR, marketing and management in a global context and develop an understanding of the complex issues surrounding sustainable fashion and environmental impact.

Fashion branding is key to the global fashion industry. Develop the traditional and digital skills in merchandising, buying, retail, marketing strategy, PR, product development and brand management to succeed in this competitive industry.

Do you want a fashion degree that will enable you to pursue a career within the industry, specifically fashion communication and branding? Then this course is for you. Its unique mix of both fashion communication and branding will give you the skills you will need to be a creative, confident, well-informed fashion communicator, ready for the industry.

The ability to properly design the image of a fashion brand, create a unique storytelling around it and create a clear image of it in the eyes of consumers is one of the most important tasks faced by communication specialists and one of the most sought-after skills on the fashion market today.

Our 360° approach to creative and strategic advertising and brand management develops professionals with a broad set of skills, developing your employability opportunities. Our creative studio environment mirrors an agency environment, creating flexible working zones and project spaces with industry standard software.

During Fashion Communications & Brand Design programme, students develop and achieve skills of creating and managing a fashion brand, building it’s identity and recognition by potential customers on the market.