The Department of Art & Design, one of the most distinctive departments in Hefei University, has developed its running mode featuring industry and education combination after years of exploration. It offers six undergraduate specialties, i.e., Industrial Design, Product Design, Visual Communication Design, Environmental Design, Animation, Art, and Technology. At present, the department has 1,200 full-time students and a faculty of 60 including three professors and 6 associate professors. The department has over 10 visiting professors from Hannover University of Applied Sciences of Germany, Magdeburg University of Applied Sciences, Hanbat University of Korea, Taiwan Ming Chuan University and Yunlin University of Science and Technology. To expand the visions of students, corporate executives and experienced designers are invited and lectures are given on a regular basis.

Following XJTLU’s exciting and innovative Syntegrative Educational Model, this programme is an equal collaboration between the University and its industry partner, China Culture and Media Group Zhong Chuan Fortune, at the School of Cultural Technology in XJTLU Entrepreneur College (Taicang).

BA Digital Media Arts is an intense, practice-based, and technology-driven programme where you will create digital content for media consumption. Your practice will be related to motion design, compositing, creative coding, and visual effects (VFX).

The Graphic Communication pathway Communication will enable you to realise your potential as a creative practitioner and a problem-solving designer. You will gain professional knowledge of design, brand identity and advertising, user experience, motion graphics, expressive design and web design.