60 Media and Marketing Associate of Applied Science Programs

Upon successful completion of Associate in Science in Mt. San Antonio College’s Film, Television, and Electronic Media for Transfer degree requirements, the student will have demonstrated an understanding of coursework and foundational training in all stages of television and film production, including the historical, business and legal underpinnings of the industry; writing for the screen; visual and aural aesthetics; live and pre-recorded television and film production techniques; and post-production aesthetics and techniques.

Complete your Multimedia Communications Web and Interactive Design, Associate in Applied Science (AAS). Multimedia communications and web design technologies are integral components of the business, communication, and social media. Professional web designers develop websites, information portals, and interactive solutions for service, data organization, and training. This two-year program prepares students to create accessible web interface designs, database-driven websites, and content management system deployment for various business, entrepreneurial, and industry services. Capstone courses offer a unique opportunity for students to interact with businesses and clients while creating a collective portfolio of student work.

Complete your Multimedia Communications Graphics, Associate in Applied Science (AAS). This program prepares students for entry-level employment in a variety of digital media careers including graphic design, digital photography, e-book design and publishing, content development for websites, and design for print publications. Foundation courses provide individuals with hands-on experience using a number of multimedia and graphic software applications. Core courses teach students an understanding of visual communications and provide a strong foundation of multimedia concepts and skills. Capstone courses offer a unique opportunity for students to interact with local businesses, entrepreneurs, and clients while creating a collective portfolio of student work.

The Associate’s degree will introduce students to fundamental concepts and principles in marketing. It will prepare students to meet the challenges in the dynamic field of marketing today.

Complete your Multimedia Communications Web and Interactive Design, Associate in Applied Science-Transfer (AAS-T). Multimedia communications and web design technologies are integral components of the business, communication, and social media. Professional web designers develop websites, information portals, and interactive solutions for service, data organization, and training. This two-year program prepares students to create accessible web interface designs, database-driven websites, and content management system deployment for various business, entrepreneurial, and industry services. Capstone courses offer a unique opportunity for students to interact with businesses and clients while creating a collective portfolio of student work.

This program prepares students for a wide variety of careers in graphic design and digital media production. This includes instruction in graphic design, typography, digital illustration, photo manipulation, web design, animation, motion graphics, advertising design, entertainment graphics, and production art, using the latest equipment and software available. Classes are structured to give strong academic and hands-on experience for entry into the graphic design and digital media industry.

Complete your Multimedia Communications, Associate in Applied Science (AAS). In an age where creativity is the engine of economic growth, the job market needs imaginative individuals with strong technical and visual communication skills. This program prepares students for entry-level employment in a variety of multimedia careers including digital video, multimedia content development for the web, digital photography, digital illustration, and design for print and web publications. Foundation courses provide students with hands-on experience using a number of multimedia and graphic software applications. Core courses teach students visual literacy and a solid foundation of multimedia concepts and skills. Capstone courses offer a unique opportunity for students to interact with business while creating a collective portfolio of student work.

Complete your Multimedia Communications Graphics, Associate in Applied Science-Transfer (AAS-T). This program prepares students for entry-level employment in a variety of digital media careers including graphic design, digital photography, e-book design and publishing, content development for websites, and design for print publications. Foundation courses provide individuals with hands-on experience using a number of multimedia and graphic software applications. Core courses teach students an understanding of visual communications and provide a strong foundation of multimedia concepts and skills. Capstone courses offer a unique opportunity for students to interact with local businesses, entrepreneurs, and clients while creating a collective portfolio of student work.

This program prepares individuals to undertake and manage the process of developing both consumer and business markets, and communicating product benefits to targeted market segments. This includes instruction in buyer behavior and dynamics, sales promotions, building customer relationships, effective pricing, marketing campaigns, principles of marketing research, strategic market planning, advertising methods, customer service, retailing, and applications for specific products and markets.

The program prepares individuals to communicate information, entertainment, and ideas through film, television, and video. This includes practical, hands-on instruction in how to plan and produce a variety of genres in film, television, and video; crew responsibilities and production techniques for film, television, video, and audio; equipment operation, including film and video cameras, editing equipment, switchers, character generators, lighting instruments, and microphones; techniques for making specific types of film, television and video programming; use of digital technology and computer applications to record, edit or enhance images, audio, graphics or effects; and how to manage film and video operations.

The Associate of Applied Science in Marketing provides preparation for entry-level positions in marketing for a wide range of organizations and across many business environments. It includes basic instruction in the marketing of goods, social media marketing, principles of marketing, services, branding, advertising marketing, and entrepreneurial marketing, as well as a broad knowledge of a range of business disciplines.

The Associate of Applied Science in Digital Media prepares students for careers in digital media, including print, web and video formats. The program combines strong technical preparation in current graphical software applications with courses that enhance the student’s creative talents. In this track, students have a choice to specialize in either graphic or web design.

Design and Media Production Technology This program of study emphasizes hands-on production in specialized areas. Graduates of the program received a Design and Media Production degree with specializations in Graphic Design and Prepress, Printing Operations, Web Interface Design, Computer Animation, or Motion Graphics, Photography or Video Production.

The Digital Media program equips students with the skills necessary for the design of computer-generated applications and media. Areas include 3D animation and game design. The digital media program prepares students for employment in such areas as gaming, feature film, web design, video and commercial production, post-production, visual effects, and virtual and augmented reality. Students begin their training in classes in 2D and 3D fundamentals, imaging, and design. Students then study the aesthetic and design aspects of digital media with focused courses in graphic design, fine arts, and advanced imaging. This program transfers to the Bachelor's of Science in Media Arts in the School of Informatics and Computing at Indiana University-Purdue University Indianapolis (IUPUI).

The Associate of Science in Marketing provides a balance of hands-on experience and academics to prepare students for a 21st-century career in marketing in a variety of industries. The program combines real-world hands-on class projects, a core set of general education courses with specialized marketing courses in consumer behavior, advertising, professional selling, and strategic marketing management.