This program prepares individuals to undertake and manage the process of developing both consumer and business markets, and communicating product benefits to targeted market segments. This includes instruction in buyer behavior and dynamics, sales promotions, building customer relationships, effective pricing, marketing campaigns, principles of marketing research, strategic market planning, advertising methods, customer service, retailing, and applications for specific products and markets.

The Associate of Applied Science in Marketing provides preparation for entry-level positions in marketing for a wide range of organizations and across many business environments. It includes basic instruction in the marketing of goods, social media marketing, principles of marketing, services, branding, advertising marketing, and entrepreneurial marketing, as well as a broad knowledge of a range of business disciplines.

The Associate of Science in Marketing provides a balance of hands-on experience and academics to prepare students for a 21st-century career in marketing in a variety of industries. The program combines real-world hands-on class projects, a core set of general education courses with specialized marketing courses in consumer behavior, advertising, professional selling, and strategic marketing management.

Develop essential skills necessary for advancement or employment within a sales or marketing role in the hospitality, event, or meeting management industries. Complete the Sales and Marketing Specialist Certificate of Achievement and the Associate in Science graduation requirements as outlined in the Graduation Requirements section of the catalog. The outcome for the certificate of achievement is to prepare students for employment within the hospitality, travel, or tourism industries in a sales or marketing capacity.

The Schoolcraft College marketing and applied management program produces well-trained individuals who work in the distribution of goods and services. These individuals serve the customer and represent the company to the consumer. Therefore, graduates must be able to think, communicate and apply knowledge of the business.

The Associate’s degree will introduce students to fundamental concepts and principles in marketing. It will prepare students to meet the challenges in the dynamic field of marketing today.

This program prepares students for positions in the marketing area of a business organization. Successful completion will equip the student with the necessary knowledge and skills to seek employment in sales and sales management, retailing, and other marketing-related positions.

The Marketing certificate programs are designed to train those individuals whose career paths involve the creative techniques of both oral and written sales presentations, advertising, and marketing. Courses emphasize the tools used by marketers, the environmental forces affecting the marketing process, sales communication skills, the major components of modern advertising and promotion, marketing research, and advertising planning and strategy.

The Marketing program at Northampton focuses on the practical applications of both business and consumer marketing. This program emphasizes employment (specifically in a marketing or marketing-related position, upon graduation) rather than transfer to a four-year college. The program is designed to provide students with the marketing skills needed to enter into the fields of marketing, advertising, public relations, sales, retail management, media planning, customer service or online/digital marketing upon graduation.

Digital marketing is using the proper techniques to allow a marketer to promote in a digital world. While the basics of marketing still apply, digital marketing is not just another new channel for marketing. It is a refreshingly new approach to marketing that offers a unique understanding of consumer behaviour through a digital world.

The Department of Business offers associate degrees in several study areas for students interested in pursuing a business degree. Academic advisors can help select courses that apply toward a bachelor’s degree in accounting, administrative services, business education, business administration, economics, finance, management, marketing, or other business-related areas.

Marketing plays a fundamental role in business by creating, communicating, and delivering products or services. In this dynamic, hands-on program, gain a comprehensive understanding of business and marketing fundamentals.

Take your career to the next level with Marketing, Management and Sales! The program will prepare you for entry-level positions in a wide-range of fields, from sales, marketing and promotion to management, retailing, advertising, human resources and related areas. All students receive a broad base of knowledge in accounting, business law, marketing and management, and are able to apply their classroom knowledge through internships. Students interested in transferring for a four- year degree in business are advised to work closely and early with a SUNY Broome transfer counselor.

The Business and Marketing Management Technology program offers a comprehensive curriculum designed to prepare students to take their places in the business and social world. The program offers major options in Business Management and Fashion Merchandising.

Students will learn and build an understanding of marketing in a digital environment. They will explore the unique requirements for communicating business messages to consumers via social media and other online branding platforms. Students will learn how to apply graphics principles in a digital environment using appropriate tools.